Optima Sportswagon

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GENERAL

Kia Optima Sportswagon

THE KIA OPTIMA SPORTSWAGON ON (JUST OVER) A PAGE

General

  • Kia's D-segment estate car
  • All-new ‘U3’ 134bhp 1.6-litre CRDi diesel engine
  • Based on SPORTSPACE concept from 2015 Geneva Motor Show
  • Targeted primarily at business market
  • Designed in Europe and sold only in Europe
  • Four trim lines – ‘2’, ‘3’, ‘GT-Line S’ and ‘GT’
  • 134bhp 1.6-litre CRDi diesel engine with 320Nm of torque
  • New engine surpasses Euro-6d Temp emissions regulations
  • Six-speed manual or seven-speed dual-clutch (7DCT) auto gearbox
  • Combined fuel economy of up to 52.3mpg for both manual and 7DCT
  • CO2 emissions as low as 122g/km (manual) or 124g/km (7DCT)
  • Extensive sound-proofing and acoustic damping to lower NVH

Body

  • The ‘tiger-nose’ grille features a new bright chrome finish to create a more sophisticated, purposeful appearance.
  • New front bumper design, in addition to new LED headlights and fog lights
  • Redesign LED tail-lamps
  • New ‘Runway Red’ paint colour and fresh designs for the 17- and 18-inch alloy wheels
  • Identical footprint to Optima saloon, but 5mm taller because of integral roof rails   
  • Five-door, five-seater front-wheel-drive estate car
  • Offers 552 litres of space behind rear seats – 42 litres more than saloon –¬ including two underfloor storage boxes
  • Made up of 51 per cent advanced high-strength steels
  • Reinforced pillars, sills and floor, front arches and roof preserve saloon's rigidity and safety
  • Integrated roof rails standard
  • ‘GT-Line S’ and ‘GT’ variants feature new LED fog lamps, new 18-inch alloy wheels, twin exhaust tailpipes and gloss black mirror caps, side sills and air intake grille.

Interior

  • Newly-designed steering wheel
  • Satin-chrome trim on the centre console extends across the dashboard
  • New ambient lighting around the dashboard and doors in six different colours dependent on model
  • 40:20:40 split rear seats enhance versatility
  • Adjustable sliding luggage rails with integrated harnesses (depending on model) secure loads more effectively
  • Wide tailgate opening and low sill height for easier loading
  • Smart Power Tailgate available on the ‘GT-Line S’ and ‘GT’
  • Luxurious soft-touch materials and trim details attest to high-quality fit and finish

Technology and safety

  • Wireless phone charger
  • Kia Connected Services powered by TomTom® giving speed camera, weather, traffic and local point of interest information
  • Standard fitment of Android Auto™ and Apple CarPlay™, giving access to maps, music, hands-free calls, text messages, and voice recognition through smartphone apps
  • Advanced active safety technologies include Forward Collision Alert Assist (FCA), Adaptive Smart Cruise Control (ASCC), Lane Keep Assist System (LKAS), Driver Attention Warning DAW), Blind Spot Detection (BSD) and Rear Cross Traffic Alert (RCTA)
  • Forward Collision Avoidance Assist (FCA) uses both long- and short-range radars to read the road at higher speeds and longer distances than other systems 
  • DAB radio standard, with 490-watt Harman Kardon Premium Sound system featuring Clari-Fi digital music restoration technology on all but grade ‘2’

        INTRODUCTION

  • New powertrains and fresh design for Kia Optima Sportswagon
  • New ‘U3’ 1.6-litre CRDi engine with lower, cleaner emissions
  • Revised exterior and interior design
  • Latest technology and safety features, including Driver Attention Warning, Lane Keeping Assist System and Forward Collison - Avoidance Assist
  • New high-resolution Around View Monitor parking camera
  • Up to 52.3mpg fuel economy, with CO2 emissions as low as 122g/km
  • Connectivity features include standard-fit Android Auto™ and Apple CarPlay™
  • 552 litres of luggage space, with versatile 40:20:40 split rear seats

Kia Motors has introduced a range of design enhancements and a new engine for the Kia Optima Sportswagon. Sold as a four-door saloon or five-door Sportswagon, the car made its debut at the 2018 Geneva International Motor Show.

The Optima range benefits from a new powertrain: Kia’s all-new ‘U3’ 1.6-litre CRDi (common-rail direct injection) diesel engine. As well as refreshed exterior and interior design, the Optima features Kia’s latest active safety and in-car connectivity technologies.

Updated exterior and interior design
Kia’s designers have made a series of modifications to the Optima Sportswagon’s exterior design. These include a revised front bumper, head- and fog lamps design. The ‘tiger-nose’ grille features a new bright chrome finish to create a more sophisticated, purposeful appearance. A new paint colour, ‘Runway Red’, is available, as well as new designs for the Optima Sportswagon’s 17- and 18-inch aluminium alloy wheels.

Inside, the cabin features a newly-designed steering wheel and satin-chrome trim on the centre console which extends across the dashboard. Grade ‘2’ models come with black cloth upholstery, level ‘3’ versions have black cloth with faux leather upholstery, ‘GT-Line S’ models feature black leather upholstery with red stitching and ‘GT’ versions have red leather upholstery with black bolsters and red stitching.

In addition, the Optima Sportswagon models ’GT-Line S’ and ‘GT’ feature new ambient lighting around the dashboard and doors, letting occupants choose between six different colours – or assign different colours to individual driving modes. By default, cabin lighting floods the cabin in a soft green glow in Eco mode, while Sport mode turns lighting to red. Smart mode fills the interior with soft blue ambient lighting.

Design updates to sporty the ‘GT-Line S’ variant
Kia has also modified the design of the Optima ‘GT-Line S’. For added style and on-road presence, there’s new LED fog lamps, a fresh 18-inch aluminium alloy wheel design and subtle gloss black mirror caps, side sills and air intake grille. The ‘GT-Line S’ model is further distinguished by distinctive new twin exhausts.

The interior features the same improvements to material quality and trim as the standard car, while the seats are finished in black leather with red stitching.

Stylish and practical
Some estate cars provide lots of space but are boxy and square. Others have sharper, more rakish lines, but sacrifice practicality as a result. The Optima Sportswagon is the best of all worlds – a sleek, beautifully proportioned D-segment car in its own right, but one with a vast amount of practicality and versatility for the business drivers who will be its primary customers.    

Practicality was given parity with style throughout the design process. A wide tailgate and low lip make it easy to load heavy items, and a Smart Power Tailgate on the ‘GT-Line S’ and ‘GT’ models opens automatically when the smart key comes into close proximity for more than three seconds. Integrated roof rails are standard across the range.

The 40:20:40 folding rear seats allow two people to travel in comfort while still leaving space for long loads. Depending on model, there are adjustable sliding luggage rails with built-in harnesses for securing cargo.       

The footprint of the Saloon and Sportswagon are identical, but the Sportswagon is 5mm taller because of its sleek roof rails. The Optima Sportswagon has 552 litres of cargo space behind the rear seats, including two underfloor storage boxes, and up to 1,686 litres with the 40:20:40 split rear seats folded.

The front half of the Sportswagon, as far back as the B-pillar, is identical to the Optima saloon. From there, a rising shoulder line and more gently swept-back cabin with a raked rear window and tapering roof give the Sportswagon an elegant, sporty appearance. Depending on model, LED lamps wrap around the rear corners and there is a single exhaust outlet. The ‘GT-Line S’ and ‘GT’ versions are distinguished by ‘GT-Line’ bumpers and side sills, 18-inch alloy wheels, full LED front lamps with automatic levelling, dynamic cornering lights, a single twin chrome-tipped exhaust system on the ‘GT-Line S’ and a dual chrome tip exhaust on the ‘GT', satin chrome and body-coloured exterior door handles and black high gloss door mirrors andtrimmed side sill mouldings.

Safety first: new active safety features available
The Optima Sportswagon is available with Kia’s latest Advanced Driver Assistance Systems (ADAS) creating an intelligently safe vehicle with active safety technologies to avoid or mitigate the effects of collisions.

The Optima Sportswagon’s new Driver Attention Warning (DAW) system, available on grade ‘3’ and above, combats distracted or drowsy driving by monitoring a number of inputs from the vehicle and driver. It sounds a warning chime and displays a graphic in the instrument binnacle if it senses a lapse in concentration from the driver. In Europe, driver fatigue is believed to be a key factor in up to a quarter of all fatal traffic accidents across the continent.

Other safety features available on the Optima include: Forward Collision-avoidance Assist (FCA) with pedestrian recognition, Lane Keeping Assist System (LKAS); High Beam Assist (HBA), and full LED headlamps with Dynamic Bending Light. Available on selected grades, these technologies make the Optima one of the safest cars in its class.

Technology: connected touchscreen infotainment and around view monitoring
The Optima Sportswagon is available with Kia’s latest 7.0- or 8.0-inch touchscreen infotainment system, with satellite navigation and Kia Connected Services powered by TomTom®. The system offers Apple CarPlay™ and Android Auto™ to enable full smartphone integration. Android Auto™ is designed to work with Android phones running 5.0 (Lollipop) or higher; Apple CarPlay™, for iPhone 5 or newer. Within the centre console on the ‘GT-Line S’ and ‘GT’ versions there is a wireless smartphone charger, allowing users to charge their smartphones on the move.

The infotainment system is linked to the Optima Sportswagon’s new higher-resolution 360-degree Around View Monitor camera system available on ‘GT-Line S’ and ‘GT’ models. The system uses cameras at the front, rear and sides of the vehicle to provide the driver with a 360-degree view of their surroundings, making it easier to complete low-speed parking manoeuvres.

On grade ‘3’, ‘GT-Line S’ and ‘GT’ versions, a 490-watt Harman Kardon eight-speaker Premium Sound system is fitted as standard, with an external amplifier and sub-woofer and Clari-Fi technology to restore the sound usually lost when digital music files are heavily compressed. There are USB charging points in the front and rear in every model, while the ‘GT-Line S’ and ‘GT’ include a wireless charger for topping up the batteries of compatible smartphones.

Powertrain: low emissions from lightweight turbocharged diesel engine
The Optima Sportswagon is now available with Kia’s all-new ‘U3’ diesel engine, designed to go beyond the stricter limits laid down by the Euro 6d Temp emissions standard. The ‘U3’ 1.6-litre CRDi (common-rail direct injection) replaces the earlier 1.7-litre CRDi engine. The engine employs Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. The engine therefore produces lowerNOx emissions. This powertrain produces 134bhp and 320Nm of torque across a 2,000-2,250rpm engine range.

The engine was engineered at Kia’s European research and development centre in Germany and features high-pressure common-rail fuel injection for maximum efficiency and a variable geometry turbocharger to enhance low-speed driveability while ensuring strong top-end power.

With Kia's Idle Stop & Go (ISG) engine stop/start system as standard, CO2 emissions of manual models as low as 122g/km, while fuel economy is a highly impressive 52.3mpg combined for grade ‘2’ and 51.4mpg on Optima ‘3’. With the 7DCT dual-clutch automatic gearbox, which is available in grades ‘3’ and ‘GT-Line S’, emissions are 124g/km, while fuel economy is 52.3mpg combined.

The manual has a 0-60mph acceleration time of 10.8 seconds and a top speed of 121mph, while the 7DCT takes 11.4 seconds to complete the 0-60mph dash and features a top speed of 120mph.

A new Drive Mode Selector lets Optima Sportswagon drivers switch between Eco, Comfort, Sport and Smart modes on 7DCT versions. Each mode enables the driver to customise the powertrain’s responses, prioritising fuel economy or more immediate acceleration. It also lets drivers adapt the weight of the rack-mounted power steering system, for more relaxed or more immediate, engaging steering responses. ‘Smart Mode’ is designed to anticipate the driver’s needs, switching automatically between Eco, Comfort and Sport modes depending on conditions. This enables the Optima Sportswagon to adapt to the driver’s behaviour and the road conditions, pre-empting the driver’s preference for different speeds and driving environments.

Bespoke suspension settings
The Optima Sportswagon is a spacious, versatile estate car – but that doesn't mean it cannot be fun to drive. A stiff body structure, all-round independent suspension, crisp steering and powerful brakes combine to give the Optima Sportswagon sharp, sporty driving characteristics with supreme long-distance comfort and refinement, aided by extensive measures to reduce noise, vibration and harshness (NVH).

It has the same fully independent suspension at all four corners as the saloon, with subframe-mounted MacPherson struts, coil springs and twin-tube gas-filled dampers at the front and a subframe-mounted multi-link system with coil springs and twin-tube gas-filled dampers at the rear. There are front and rear anti-roll bars. As a result, it delivers the same agile handling, smooth ride and high-speed stability as the saloon with which it shares its wheelbase and track widths, However, the spring and damper rates and alignment settings have been fine-tuned to take into account the Sportswagon's slightly more rear-biased weight distribution, and the fact that it is likely to be carrying heavier loads. 

Like the Saloon, the Sportswagon features Kia's rack-mounted motor-driven power assisted steering system (R-MDPS). By mounting the power steering function directly on the rack rather than the column, the engineers have been able to give the Optima Sportswagon quicker and more linear responses to driver inputs, particularly around the straight-ahead, with greater feel. The Optima Sportswagon is one of the most agile estate cars in its market segment. As an added benefit, R-MDPS gives approximately three per cent fuel savings because it draws on engine power only when the car is turning.

There are large disc brakes on all four wheels, ventilated at the front, with anti-lock (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist, giving the car powerful emergency stopping power, regardless of the force applied to the pedal by the driver. The Optima Sportswagon also comes with Hill-start Assist Control (HAC), which maintains brake pressure for two seconds after the driver releases the pedal to ensure

          DESIGN AND PACKAGING

Kia’s designers have made a series of modifications to the Optima Sportswagon’s exterior design. These include a revised front bumper design, as well as new LED tail-lamps and a revised design for the head- and fog lamps. The ‘tiger-nose’ grille features a new bright chrome finish to create a more sophisticated, purposeful appearance. A new paint colour, ‘Runway Red’, is available, as well as new designs for the Optima’s 17- and 18-inch aluminium alloy wheels.

Inside, the cabin features a newly-designed steering wheel and satin-chrome trim on the centre console which extends across the dashboard. Interiors include black cloth, black cloth with faux leather upholstery, black leather with red stitching (‘GT-Line S’ models) and red leather with black bolsters and red stitching (‘GT’ models).

In addition, the Optima Sportswagon features new ambient lighting around the dashboard and doors, letting occupants switch between six different colours – or assign different colours to individual driving modes. By default, cabin lighting floods the cabin in a soft green glow in Eco mode, while Sport mode turns lighting to red. Smart mode fills the interior with soft blue ambient lighting.

Design updates to GT and ‘GT-Line S’ variants
Kia has also modified the design of the Optima Sportswagon ‘GT-Line S’ and high-performance Optima Sportswagon GT. For added style and on-road presence, GT and ‘GT-Line S’ models feature new LED fog lamps, 18-inch aluminium alloy wheel designs, and subtle gloss black mirror caps, side sills and air intake grille. ‘GT-Line S’ models are distinguished by distinctive new single twin exhausts, while the Optima GT is fitted with chrome dual exhaust tips.

Concept car looks wrapped up in a stylish design
The SPORTSPACE concept, unveiled at the 2015 Geneva Motor Show, previewed thelook of Kia’s D-segment estate car market. The Optima Sportswagon is the SPORTSPACE in showroom clothing, with changes kept to a minimum and only made where they were needed to improve practicality, keep production and ownership costs down or satisfy legislation.

It slots into an important sector in Europe, especially for fleet sales. Around two-thirds of segment sales are taken by estates, and in the fleet market this rises to 75 per cent.

There are two kinds of D-segment estate car. Some go all out for style, with the result that they offer little more space than the saloons and hatchbacks they are based on, and are often compromised for versatility. Others are cavernous inside, but frequently look like glass-sided vans. The Optima Sportswagon offers the best of all worlds.

Kia has not deliberately set out to create the most voluminous car in its class, although a standard boot capacity of 552 litres (including two underfloor trays), rising to 1,686 litres with all three rear seats folded makes the Sportswagon thoroughly practical. The 40:20:40 split of the rear seats and adjustable sliding luggage rails with integrated harnesses mean it is equally versatile.

But it is one of, if not the, most stylish D-segment estates, maintaining Kia's reputation for producing cars that are immensely desirable and beautifully crafted without losing sight of the fact that people need to use and live with them. It is this combination of style, class and usability which sets the Optima Sportswagon apart from its contemporaries.

The Sportswagon features the same sharp lines, smooth bodywork and crafted surfaces as the saloon on which it is based, and the front half of both cars from the bonnet to the B-pillar is identical. Most of their dimensions are the same, too – an overall length of 4,855mm, wheelbase of 2,805mm and width of 1,860mm. The only minor difference is in height, which grows by 5mm to 1,470mm in the Sportswagon because of the stylish, integrated roof rails.   

The rear half of the Sportswagon is characterised by a strong, rising shoulder line and a gently sloping roofline which give the cabin its swept-back appearance and distinctive tourer body shape. The rear overhang adds visual volume, but in an elegant way thanks to the raked rear window and tapering roofline. As a result, the Sportswagon has a genuinely athletic stance in a market segment noted for conservatism. Wide tail lamps – LED with a black bezel on the ‘GT-Line S’ – wrap around the rear corners. The rear bumper of the ‘GT-Line S’ houses a diffuser section containing twin exhaust tailpipes.

The European estate market is dominated by so-called premium brands, so it was vital that for its first foray into this sector, Kia should come up with a design that would stand out and give the car a visual identity to match its quality and technology. Not surprisingly, as the Sportswagon will be sold only in Europe, the responsibility fell to the company's European Design Centre in Frankfurt, led by Chief Designer Gregory Guillaume. 

Guillaume explains: “Obviously the car was going to be based on the existing Optima package, but we also knew it was going to be compared to some very handsome and stylish competitors, so we wanted to take the strong styling elements of the saloon and transfer them to the wagon.

"The first challenge was to look at the mass of the car behind the C-pillar – an area most competitors signify with as long a final window as possible to delineate the load space. We felt we could do something different and so we applied a much larger D-pillar. This gives the car differing and individual proportions – we believe it endows Sportswagon with a sportier, almost elongated-hatchback look.

“The Optima Saloon also had a strong and unique feature in terms of the chrome bar that runs over the windows and down to the C-pillar. The chrome line is a complex feature rotation through three different planes. We did not want to lose that distinct feature, and so we re-interpreted it to deliver strong ‘spear-like’ styling line along the roof to the new D-pillar. The end result is a Wagon that looks like no other on the market.”

The Optima Sportswagon shares the already admired styling of the saloon in most other respects, with clear character lines above the side sills and the distinctive treatment above and below the front bumper – incorporating the Kia 'tiger-nose' grille.

At the rear, the tailgate is clean and functional, but makes a strong contribution to the car’s overall appearance by emphasising its width and endowing it with a ‘planted’ appearance – a feature now part of Kia’s on-road distinctiveness.

Guillaume added: “The Sportswagon design challenge was to ensure this didn’t just look like a Saloon car with a bit more roof tagged on. It is clearly a car for European customers – this is where the market lies – and at the Frankfurt Design Centre we believe we have taken a further great stride in making Kia stand out from the crowd.”

There are distinct treatments for grades ‘2’ and ‘3’ and the range-topping ‘GT-Line S’ and ‘GT’, which is distinguished by ‘GT-Line’ bumpers and side sills, 18-inch alloy wheels, full LED front lamps with automatic levelling, dynamic cornering lights, a twin chrome-tipped exhaust system built into a rear diffuser, satin chrome and body-coloured exterior door handles and silver metallic trimmed side sill mouldings. 

A modern high-quality interior
The interior of the Sportswagon, like the exterior, exudes appeal, quality and usability in equal measure. Practical considerations were given parity with style throughout the design process.

There is a wide tailgate and low lip – 19mm and 25mm better respectively than in the saloon – with a lift-over height reduced by 97mm to make it easy to load heavy items. The range-topping ‘GT-Line S’ has a Smart Power Tailgate which opens automatically when the smart key comes into close proximity for more than three seconds. It allows owners to set the opening height to suit their own reach or how much clearance is available in their garage. Stylish, integrated roof rails are standard across the range, allowing 100kg of luggage to be transported outside the car.

The 40:20:40 split folding rear seats allow two people to travel in comfort while still leaving space for long loads. Depending on model, there are adjustable sliding luggage rails with built-in harnesses for securing loose items. The expansive and rectangular boot offers 552 litres of space – 42 litres more than the saloon – including two underfloor storage boxes.

Alternatively, the seats can be folded in one of several combinations to create a maximum load space of 1,686 litres, making the Sportswagon highly competitive as a working wagon. When fitted with a tow bar, the Optima Sportswagon can haul a 1,800kg braked trailer (manual transmission) or 1,500kg (7DCT gearbox), and both can pull a 750kg unbraked trailer.

The Sportswagon has the same modern, horizontally structured dash layout as the Saloon, and the same high-quality fit and finish. The centre console is angled at 8.5 degrees towards the person behind the wheel. The central 7.0- or 8.0-inch touch-screen is set at exactly the same height as the instruments in the main cluster to make it easier for the driver to absorb information quickly.

The fascia is divided into upper display and lower control zones, and the number of buttons and switches has been kept to a minimum because as many functions as possible are accessed via the touchscreen, simplifying use and giving the cabin a less cluttered look. The display and control zones are separated by a horizontal chrome strip which enhances the increased width of the cabin.

The interior is trimmed in black cloth on grade ‘2’, black cloth with faux leather on level ‘3’, black leather with red stitching on the ‘GT-Line S’ model and red leather with black bolsters and red stitching on the ‘GT’ model. A faux leather finish has been applied to the door and centre console armrests; black leather is standard on the gearlever and steering wheel; and the door switch panels, door handles and interior bezels are trimmed with either metallic paint or satin chrome, depending on model.

The quality is also apparent in the soft-touch materials, interior lighting – LED at the top of the range – and, on the road, the greater levels of refinement as a result of the application of increased sound-proofing.

The A-list nature of the interior is reinforced by the new levels of connectivity and technology on board. Every model has satellite navigation with European mapping accessed via a 7.0- or 8.0-inch touch-screen and linked to Kia Connected Services featuring TomTom® traffic and speed camera alerts, weather reports and local search information. Bluetooth® with music streaming, Android Auto™, Apple CarPlay™, reversing sensors and a reversing camera are also integrated, while on the ‘GT-Line S’ version, a wireless mobile phone charger and a higher resolution 360-degree Around View Monitor are standard. Every model also has a Thin Film Transistor (TFT) 3.5-inch mono or 4.3-inch colour supervision instrument cluster.

The sensation of comfort and luxury is reinforced by the amount of space for up to five occupants. The already extensive headroom of the Saloon is improved by 19mm in the rear of the Sportswagon: in all other respects head, leg and shoulder room are identical.

The seat frames, like those in the Optima saloon, are stiff and light, reducing the levels of vibration felt by occupants. For ‘GT-Line S’ the black leather seat backrest and cushion areas are arranged into 47.5mm wide tubular sections for greater comfort, and the leg and torso bolsters are 14.4mm and 25.9mm respectively more pronounced than those in other grades. ‘GT-Line S’ seats also feature red stitching. A sporty D-shaped steering wheel and alloy pedals are also standard on this model.
          DYNAMICS

Finely tuned for a sporty drive
The Optima Sportswagon is a spacious, versatile estate car – but that doesn't mean it cannot be fun to drive. A stiff body structure, all-round independent suspension, crisp steering and powerful brakes combine to give the Optima Sportswagon sharp, sporty driving characteristics with supreme long-distance comfort and refinement, aided by extensive measures to reduce noise, vibration and harshness (NVH).

The stiff yet light body shell features 51 per cent advanced high-strength steel in its structure. These higher-strength steel alloys are used to reinforce the A and B pillars, side sills, roof, floor and front wheel arches, giving the Sportswagon impressively high structural integrity. Structural adhesive is also heavily used to bond body panels together.

The stiff body shell provides an ideal platform for the uprated suspension and the steering to work without having to compensate for torsional flex. The Optima Sportswagon is therefore better able to isolate vibrations and bumps on poor road surfaces, improving ride comfort and agility.

The Optima Sportswagon has the same fully independent suspension at all four corners as the saloon, with subframe-mounted MacPherson struts, coil springs and twin-tube gas-filled dampers at the front and a subframe-mounted multi-link system with coil springs and twin-tube gas-filled dampers at the rear. There are front and rear anti-roll bars.

As a result, it delivers the same agile handling, smooth ride and high-speed stability as the saloon with which it shares its wheelbase and track widths, However, the spring and damper rates and alignment settings have been fine-tuned to take into account the Sportswagon's slightly more rear-biased weight distribution, and the fact that it is likely to be carrying heavier loads. 

The front and rear subframe mounting points are particularly widely spaced to the benefit of ride comfort, and there are four front bushing points to increase lateral stiffness, while the bearings are especially robust. This results in improved steering responsiveness and greater cornering traction, with less delay when the car needs to settle after a severe road surface-induced jolt.

At the rear there are large dual suspension arms on each side, with thick, absorbent bushes. This improves stability and bump absorption, aided by the long wheelbase.

It is an arrangement which provides ideal wheel alignment and body control even under high cornering loads, with good suspension travel and supple damping over a typically broken B-road surface. The Optima Sportswagon is extremely stable in crosswinds or when suddenly changing lanes on the motorway, helping to ensure the car remains under the driver’s complete control.

Like the Saloon, the Sportswagon features Kia's rack-mounted motor-driven power assisted steering system (R-MDPS). By mounting the power steering function directly on the rack rather than the column, the engineers have been able to give the Optima quicker and more linear responses to driver inputs, particularly around the straight-ahead, with greater feel. The Optima Sportswagon is one of the most agile estate cars in its market segment. As an added benefit, R-MDPS gives approximately three per cent fuel savings because it draws on engine power only when the car is turning.

There are large disc brakes on all four wheels, ventilated at the front, with anti-lock (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist, giving the car powerful emergency stopping power, regardless of the force applied to the pedal by the driver. The Optima Sportswagon also comes with Hill-start Assist Control (HAC), which maintains brake pressure for two seconds after the driver releases the pedal to ensure smooth transitions when setting off on inclines.

Low levels of NVH complement the premium quality 
Comprehensive measures to counter NVH ensure that the Optima Sportswagon has the refinement to match its upmarket appearance, quality and technology features. The stiff bodyshell again provides an ideal platform for this, while the low drag co-efficient of 0.30 brings about significant improvements in wind noise.

Innovations to help towards this include a large under-floor cover and highly effective windscreen seals, each of which contribute two per cent to the reduction in wind noise while improving aerodynamics and, consequently, fuel consumption.

Extensive dashboard insulation lowers the amount of engine noise able to enter the cabin by four per cent, and the all-new ‘U3’ 1.6-litre CRDi engine has undergone extensive engineering to improve acoustic refinement. Large cross-member bushings front and rear eliminate a greater proportion of road noise while reducing the vibrations transmitted through the floor and steering wheel.

The part played by the stiff body shell in lowering NVH is also significant. With a particularly rigid body frame and stiff body panels and engine mounts, there is a significant reduction in vibration throughout the cabin. Even the design of the alloy wheels helps to cut vibrations created by poor road surfaces. All of this has enabled the engineers to make subtle changes to the car's suspension geometry to reduce vibrations and road noise while enhancing the car's dynamic abilities.   
          ENGINES

Around three out of every four sales of the Optima Sportswagon will be to company fleets, where whole-life running costs for operators and benefit-in-kind taxation (BIK) for users are the most influential factors. With this in mind, Kia markets the Sportswagon with a highly efficient and refined 1.6-litre CRDi turbodiesel engine, paired to either a six-speed manual or a seven-speed (7DCT) dual-clutch automatic transmission.

The all-new ‘U3’ 1.6-litre CRDi engine
The Optima Sportswagon is available with Kia’s all-new ‘U3’ diesel engine. Designed to go beyond the stricter limits laid down by the latest Euro 6d Temp emissions standard, the ‘U3’ 134bhp 1.6-litre CRDi (Common-Rail Direct injection) uses Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. The 1.6-litre diesel powerplant produces 320Nm of torque. It delivers outstanding performance for an engine of this capacity with effortless driveability.

With a six-speed manual transmission, the 134bhp engine emits CO2 emissions of as low as 122g/km (combined, WLTP, converted back to NEDC 2.0), or 124g/km with a Dual-Clutch Transmission.

The Optima’s 1.6-litre ‘U3’ diesel engine features a range of components designed to improve sound insulation and refinement. These include a timing belt cover and more insulated cylinder block cover, engine undercover, and oil pan cover.

The engine was engineered at Kia’s European research and development centre in Germany and features high-pressure common-rail fuel injection for maximum efficiency and a variable geometry turbocharger to enhance low-speed driveability while ensuring strong top-end power. Maximum torque is available from 2,000rpm to 2,250rpm.

The manual has a 0-60mph acceleration time of 10.8 seconds and a top speed of 121mph, while with the 7DCT 0-60mph takes 11.4 seconds and is endowed with a top speed of 120mph.

Like the manuals, 7DCT versions feature Kia’s EcoDynamics fuel-saving, CO2-reducing ISG system as standard. The 7DCT versions also have a Drive Mode Select system featuring four options – Eco, Comfort, Sport and Smart – which alter the transmission shift timing, throttle mapping and steering wheel weighting accordingly. Steering wheel-mounted paddles allow the driver to take manual control of gearshifting at any stage.

6-speed manual and 7DCT transmissions
The seven-speed dual-clutch (7DCT) automatic transmission was developed in-house at Kia's Namyang research and development centre in South Korea with the aim of enhancing fuel efficiency while delivering the comfort and smoothness of a torque converter transmission in automatic mode with the sportiness of a manual when the driver chooses to take control of gearchanging via the steering wheel-mounted paddle shifters.

One clutch operates the odd-numbered gears and the other the even-numbered ratios, ensuring that the transmission is primed for the next up- or downshift. As a result, torque losses during shifting are reduced, improving efficiency, while gearchanges are at least as smooth as with the best torque converter auto.

The manual is a slick-shifting unit with the forward gears arranged in a double-H pattern and reverse to the left and up, selected by first raising a collar around the shift lever. Long gearing for the higher ratios and optimised software for the gearshift advisory system help the driver to get maximum fuel efficiency with no loss of driveability.

ISG
Kia’s Intelligent Stop & Go (ISG) engine stop/start system turns off the engine when the car is stationary in traffic. With manual models the driver must first put the gearlever into neutral and release the clutch pedal. The engine restarts immediately as soon as the clutch pedal is partially pushed (manual) or the brake pedal is released (7DCT). As a result, no fuel is wasted and no emissions are pumped into the atmosphere when the car is stationary.

ISG consists of crankshaft position, battery and vacuum sensors plus neutral, on-off and clutch switches that feed into an electronic control unit. This operates the ISG starter, intelligent alternator and cluster. The air conditioning units and bonnet switch also feed into the ISG ECU.

The crankshaft position sensor measures the crank angle during engine run-out and monitors it while the vehicle is stopped, ensuring the starter is activated for as short a time as possible by optimising cranking and combustion. The battery sensor monitors the battery condition and temperature, while the clutch and neutral switches recognise when the driver wishes to continue driving and ensure the engine is started. There is a brake booster pressure sensor to make sure the engine continues to operate if brake boost falls too low.

A heavy-duty maintenance-free AGM (Absorbent Glass Mat) battery delivers the power necessary to run the system, and intelligent alternator management reduces drain on the battery while accelerating and recharges the battery when coasting and braking. The system has been engineered not to stop the engine during warm-up from a cold start or if the air conditioning system is working hard. Drivers can also manually turn off the ISG system through a switch on the dashboard.

Optima Sportswagon: performance, economy and emissions

Model

Power bhp

Torque Nm

0–60 sec

Max speed mph

Average mpg

CO2 g/km

‘2’ 1.6 CRDi

134

320

10.8

121

52.3

123

‘3’ 1.6 CRDi

134

320

10.8

121

51.4

122

‘3’ 1.6 CRDi 7DCT

134

320

11.4

120

52.3

124

‘GT-Line S’ 1.6 CRDi 7DCT

134

320

11.4

120

52.3

124

‘GT’ 2.0 T-GDi auto

235

353

7.3

144

30.4

211


          TECHNOLOGY

The Optima Sportswagon is a fully connected car, with advanced technology options to enhance comfort, convenience and safety.

Every version is fitted with a 7.0- or 8.0-inch touch-screen satellite navigation display in the centre of the dashboard, and features Bluetooth® hands-free mobile phone connectivity with audio streaming, as well as Android Auto™ and Apple CarPlay™ smartphone compatibility. The navigation screen has a full colour display with a rear parking camera. There are also USB charging points in the front and rear in every model.

The touch-screen infotainment system is paired as standard with a six-speaker audio on the grade ‘2’, while ‘3’,‘GT-Line S’ and ‘GT’ versions featuring a powerful 490-watt Harman Kardon Premium Sound system with eight speakers, an external amplifier and Clari-Fi, which restores sound lost with heavily compressed digital music files.

All models are linked to Kia Connected Services with TomTom®, accessed through the owner's smartphone. This provides live traffic updates refreshed once a minute, with suggested alternative routes to avoid congestion; weather forecasts; local searches under 500 categories, from Kia dealerships and petrol stations to restaurants and supermarkets; and alerts for speed cameras and accident blackspots.

Harman Kardon audio, wireless phone charging, Apple CarPlay™ and Android Auto™
Kia has had a 15-year relationship with renowned car audio experts Harman International, whose engineers were involved in the design and development of the Sportswagon's interior from the outset to ensure the audio system components could be integrated without compromise. Hundreds of hours were then spent fine-tuning the system specifically for the Sportswagon, taking into account its size, seating configuration and interior materials.

The top-of-the-range ‘GT-Line S’ and ‘GT’ come with a wireless charger for compatible mobile devices, located in the base of the centre console. Occupants are therefore able to recharge mobile phones or MP3 players without the inconvenience of wires and connectors, which frequently change when new devices are introduced. The wireless charger features foreign object detection, switches on automatically when a phone is placed upon it and displays the phone's charge status in the instrument cluster. An in-built safety system prevents overheating, while drivers and passengers are warned if they are about to leave the car with the phone still on the charging pad.

Additionally, the Sportswagon is available with Android Auto™ with Android phones running 5.0 (Lollipop) or higher, and Apple CarPlay™ with iPhone 5 or newer later. Android Auto™ connects the car to the user's smartphone and, via pre-downloaded apps, gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition. Apple CarPlay™ enables full Siri voice control of the phone's apps and functions while linking the car to Apple Maps, calls and text dictation, music streaming and audiobooks. 

          SAFETY

The Optima's safety begins with its far stiffer body shell with programmed front, side and rear crumple zones to minimise the risk of injury in an accident. The body shell of the Optima is 50 per cent stiffer than that of the previous model, yet also 8.6kg lighter. This is largely down to a 150 per cent increase in the use of Advanced High-Strength Steel, which is now employed in half of the Optima's body structure compared with a fifth previously. These higher-strength steel alloys are used extensively to reinforce the A and B pillars, side sills, roof, floor, front wheel arches and rear bulkhead, giving the Optima far greater structural integrity. At the same time there has been a 450 per cent increase in the amount of structural adhesive to bond body panels together.

For further crash protection, all versions of the Optima have twin front and side airbags for the driver and front-seat passenger and two full-length side curtain airbags. A reversing camera integrated with the 7.0- or 8.0-inch satellite navigation touchscreen and reversing sensors are standard, helping to minimise the chance of suffering annoying parking dents.

All versions have Anti-Lock Brakes with Electronic Brake-force Distribution (EBD) and Brake Assist (BA) so that the car comes to rest in the shortest possible distance in an emergency, regardless of the pressure applied to the pedal by the driver. Electronic Stability Control (ESC) and Vehicle Stability Management (VSM) prevent the car from skidding in corners or when accelerating on surfaces with different levels of grip between left and right. And Hill-start Assist checks the car for two seconds when setting off on inclines to prevent it rolling backwards. Cruise control with a speed limiter is fitted to all Optima grades.

Emergency Stop Signalling flashes the high-level brake light in an emergency stop to warn the drivers of following vehicles, while the Tyre Pressure Warning system ensures the driver is given advanced notice of a loss of pressure long before it could lead to sudden deflation.

Front seat-belt pre-tensioners reduce the forces on the wearer’s chest in a collision, and ISOFIX top tethers and anchors are fitted to allow child seats to be mounted. A passenger airbag cut-off switch is standard to permit a rear-facing child seat to be carried in the front of the car.

Speed-sensing automatic door locks ensure the security of all passengers. They are automatically disabled in the event of an accident.

Comprehensive accident-avoidance features
Kia's policy has always been that the best way to survive an accident is not to have one, and with that in mind the Optima Sportswagon is available with advanced active collision-avoidance systems to complement the extensive range of features fitted as standard.

All versions have Anti-Lock Brakes with Electronic Brake-force Distribution (EBD) and Brake Assist System (BAS) so that the car comes to rest in the shortest possible distance in an emergency, regardless of the pressure applied to the pedal by the driver. Electronic Stability Control (ESC) and Vehicle Stability Management (VSM) prevent the car from skidding in corners or when accelerating on surfaces with different levels of grip between left and right. And Hill-Start Assist Control (HAC) checks the car for two seconds when setting off on inclines to prevent it rolling backwards.

Cruise control with a speed limiter is fitted to grades ‘2’ and ‘3’, and Advanced Smart Cruise Control Function (ASCC) is standard on the ‘GT-Line S’ and ‘GT’.

Emergency Stop Signalling flashes the high-level brake light in an emergency stop to warn the drivers of following vehicles, while the Tyre Pressure Monitoring System (TPMS) ensures the driver is given advanced notice of a loss of pressure long before it could lead to sudden deflation.

Static or dynamic cornering lights, depending on model, provide greater night-time vision when turning.
Seat-belt pre-tensioners reduce the forces on the wearer’s chest in a collision and ISOFIX top tethers and anchors are fitted to allow child seats to be mounted. A passenger airbag cut-off switch is standard to permit a rear-facing child seat to be carried in the front of the car.

Speed-sensing automatic door locks ensure the security of all passengers. They are automatically disabled in the event of an accident.

The ‘GT-Line S’ and ‘GT’ also have a 360-degree Around View Monitor which is a higher resolution than before. Through four strategically mounted cameras, it gives the driver a bird's-eye view of the car when manoeuvring. In addition there is a Smart Park Assist System (SPAS) which automatically steers the car into parallel or perpendicular parking slots while the driver works the accelerator and brakes. There is a reversing camera integrated into the central touchscreen and audible front and rear parking sensors in every model.

The LED front lights on ‘GT-Line S’ and ‘GT’ models are supplemented with Dynamic Cornering Headlights, which sweep the road in line with steering wheel movements, plus High Beam Assist (HBA) and Blind Spot Detection (BSD). Rear Cross Traffic Alert (RCTA) warns drivers about to pull out of a perpendicular parking space into the path of a vehicle approaching from the side, while Lane Keep Assist and a Speed Limit Information Function (SLIF) are fitted on level ‘3’,‘GT-Line S’ and ‘GT’ versions.

Kia's Forward Collision Avoidance Assist (FCA) fitted to the ‘GT-Line S’ and ‘GT’ models employs both short- and long-range radar systems so that it can detect vehicles and pedestrians at greater distances and higher speeds. The short-range radar operates at typical city speeds of up to 31mph. Between 19mph and 50mph the longer-range radar also comes into play to detect obstacles in the car's path and respond by automatically slowing the Sportswagon to a complete stop if necessary. The pedestrian detection function operates at up to 37mph.

Blind Spot Detection (BSD) acts as an extra pair of eyes for the driver when changing lanes. Sensors monitor the sides of the car and warn the driver of vehicles approaching from the left or the right. Rear Cross Traffic Alert (RCTA) adds to this by monitoring difficult-to-see areas when the Sportswagon is reversing out of driveways or perpendicular parking bays, using the Blind Spot Detection system (BSD) to alert the driver. Both these safety features are fitted to the ‘GT-Line S’ and ‘GT’ models.

Lane Keep Assist System (LKAS), which is fitted to both the ‘3’, ‘GT-Line S’ and ‘GT’ grades, warns a tired driver who may be about to stray into the path of a vehicle approaching from behind. It uses a camera placed behind the rear-view mirror to 'film' the lane ahead and passes the information on to an electronic control unit that detects the lane and markings. If the control unit recognises that the car has left its lane with no indicator activated, it issues sound and visual alerts to the driver and steers the Sportswagon back into its lane if necessary.

High Beam Assist, which features on the ‘GT-Line S’ and ‘GT’ grades switches between full and dipped beam automatically when there are other vehicles in in the vicinity on unlit roads. The Sportswagon driver therefore has optimum night-time visibility at all times.

Cruise control with a speed limiter is fitted to Optima ‘2’ and ‘3’, while the Adaptive Smart Cruise Control (ASCC) standard on the ‘GT-Line S’ and ‘GT’ versions automatically maintains the pre-set distance to cars ahead, braking and accelerating the Sportswagon automatically and therefore minimising the risk of nose-to-tail accidents.

The Optima’s new Driver Attention Warning (DAW) system combats distracted or drowsy driving by monitoring a number of inputs from the vehicle and driver. It sounds a warning chime and displays a graphic in the instrument binnacle if it senses a lapse in concentration from the driver. In Europe, driver fatigue is believed to be a key factor in up to a quarter of all fatal traffic accidents across the continent.

        SPECIFICATION HIGHLIGHTS

There are four trim lines for the Optima Sportswagon ¬– ‘2’, ‘3’, ‘GT-Line S’ and ‘GT’. It is unashamedly targeted at business users who make up the vast majority of buyers in this sector of the market. There are, however, certain additions exclusive to the estate. Roof rails are standard, along with a luggage area DC power socket, a handle for one-touch folding of the rear seats, a luggage side partition and towing connection preparation. Level ‘3’ adds the luggage rail system, boot lip trim and privacy glass in the rear doors, rear quarter lights and tailgate. ‘GT-Line S’ and ‘GT’ are available in Saloon.

The entry-level ‘2’ grade comes as standard with a 7.0-inch touchscreen satellite navigation system with European mapping and a reversing camera, steering wheel-mounted controls, front and rear USB ports, dual automatic air conditioning, a leather-trimmed steering wheel and gearshift, cruise control with a speed limiter, electrically heated folding mirrors, a six-speaker DAB radio with MP3 compatibility and Bluetooth® with music streaming. It has 17-inch alloy wheels, body-coloured door handles and mirrors, projection headlights with LED daytime running lights, powered two-way driver's seat lumbar adjustment, black cloth seats and remote central locking with a fold-away key, while the comprehensive safety provisions include Electronic Stability Control and Vehicle Stability Management, Hill-start Assist Control, Tyre Pressure Monitoring and an electronic parking brake. Front and rear parking sensors are included, along with Apple CarPlay™ and Android Auto™ smartphone connectivity and Kia Connected Services featuring TomTom® Live updates.

Grade ‘3’ upgrades the satellite navigation screen to 8.0 inches and features privacy glass for the rear windows and tailgate. There’s an eight-way power-adjustable driver's memory seat with four-way electronic lumbar adjustment, heated front seats and steering wheel. The exterior is distinguished by 18-inch alloy wheels, chrome and body colour exterior door handles, projection front fog lights and rear combination lamps and chrome-coloured side sill mouldings. The black cloth seats have faux leather sections, there are satin chrome highlights on the touch-screen bezel. Rear electric windows with an auto up/down function and an anti-trap safety feature are also found on grade ‘3’ along with a 4.3-inch premium vision instrument cluster, satin chrome interior door handles and gloss black window switch panels. The Harman Kardon Premium Sound system with eight speakers and 490W external amplifier is also standard, while the 7DCT version has paddle shifters for manual control and a Drive Mode Select function. Additional driver aids on grade ‘3’ include Driver Attention Warning (DAW), Lane Keep Assist System (LKAS) and a Speed Limit Information Function (SLIF).

‘GT-Line S’ and ‘GT’ supplements all this with a wireless mobile phone charger, 360-degree Around View Monitor, the Smart Park Assist System (SPAS), Blind Spot Detection (BSD) with Rear Cross Traffic Alert (RCTA), Adaptive Smart Cruise Control (ASCC), High Beam Assist (HBA), Forward Collison Avoidance Assist (FCA) and a Smart Powered Tailgate. It has a tilting and sliding panoramic sunroof, LED headlights with automatic levelling, dynamic cornering lights, LED front fog lights and LED rear combination lights with black bezel. The upholstery is finished in black leather with red stitching, and there’s ventilated front seats and heated outer rear seats, rear door window blinds, aluminium pedals, aluminium door scuff plates, a smart key with illuminated start/stop button, LED front map lights and rear reading lights and ambient interior lighting. A leather D-shaped steering wheel with red stitching and a rear bumper with diffuser and twin exhaust completes the sporty touches.

         WARRANTY AND AFTER-CARE

Kia set a new benchmark in 2007 when it launched the cee'd with an industry-best seven-year/100,000-mile warranty. That demonstration of faith in the quality and reliability of Kia products was subsequently extended to every model.

A major benefit is that it is transferable to subsequent owners at no charge, as long as the seven-year time limit has not been reached and the mileage is below 100,000.

The mechanical warranty is supported by a 12-year anti-perforation warranty and a five-year paint warranty.

Servicing is required every 20,000 miles or once a year, whichever comes soonest. The Optima Sportswagon is available with Kia’s ‘Kia Care’ service plans, which have been developed to provide customers with a wide range of service plan options for any Kia model within the first seven years of the vehicle’s life – matching its industry-leading seven-year warranty.

The service plans include a comprehensive range of options including the original, traditional, first, third and fifth services and those in between, but in addition a customer can now purchase services up to and including the seventh service which matches the full length of the warranty. The plans are available for all Kia owners and can be purchased at any point of ownership for cars up to five years old.

The Kia Promise was introduced to give customers the best ownership experience by giving them access to seven key benefits. The Kia Promise is activated after purchase and is done by simply registering on the online portal, MyKia. Along with the industry leading seven-year/100,000 mile warranty, other benefits of the Kia Promise include complimentary seven day insurance and £250 Insurance Excess Return for one year; easy to use Click & Collect on Genuine Kia accessories; convenient online service booking; Family-Like Care and Accident AfterCare. Every new Kia also comes with complimentary Roadside Assistance for 12 months. When a customer registers on MyKia, Kia Roadside Assistance Plus, the highest level of cover provided by the RAC, can be unlocked, which includes onward travel and European cover.

 

       FIVE MINUTES WITH PAUL PHILPOTT

 Burning questions that you would love to ask our President and CEO

Q.How important is the Optima in the UK?

            Very. In some European countries the Sportswagon commands 80 per cent of our D-sector sales, and overall it will take about 66 per cent of Optima sales in Europe. Three out of every four UK sales will be to fleets, and last year the Sportswagon accounted for 75 per cent of all Optima sales here in the UK.

 Q.What sales targets have you set for the Optima for the UK market?

            We never release sales or production targets for individual models; however, we expect the Optima Sportswagon models to outperform our internal projections. In 2018, almost 2,500 examples of the Sportswagon were registered in the UK.

 Q. And what sales targets have you set for the Kia brand as a whole in the UK?

            This year is likely to be another challenging year, until we get some certainty around Brexit, but we fully expect to reach another new sales record in 2019, of in excess of 96,000 units. During 2018, we achieved sales growth of 2.73 per cent to 95,764 sales, in a market that was down by 7 per cent. And this was achieved in a year when the cee’d was on runout, the Sportage was transitioning through its mid-life facelift and of course the industry faced significant challenges with the transition from NEDC to WLTP.

 Q. Are you worried about the downturn in diesel sales?

            Yes of course we are concerned, but we think the launch of our new 1.6-litre ‘U3’ engine is quite timely, as it’s very clean and efficient. It exceeds the requirements of the latest, most demanding emissions regulations, including Euro 6d Temp, and it is highly competitive in the D-segment. Diesel power dominates in the Optima’s segment and we believe we have a strong contender.

 Q. What message would you like to send to potential diesel customers?

            With the introduction of the latest emissions regulations, specifically the upcoming Euro 6d Temp standards, Kia diesel engines have never been more efficient. They are fitted with Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. For higher mileage users, diesel cars make total sense, delivering low running costs and exceptional fuel economy figures.

     FREQUENTLY ASKED QUESTIONS

      We've anticipated what you're likely to ask us

 Q. What trim level is the most popular?

            We anticipate that grade ‘3’ will be the most popular, as during 2018 registration figures showed that Optima buyers chose a richer mix, with the level ‘3’ outselling all of the other versions. Grade ‘2’ was next popular, followed by ‘GT-Line S’.

 

Q.     Under the new WLTP emissions test, how will official CO2 emissions from the Optima compare to the old system?

As with the majority of other manufacturers, we expect official WLTP CO2 (converted back to NEDC 2.0) ratings to come in slightly higher than earlier models tested under NEDC conditions. However, we have introduced a new engine (1.6-litre ‘U3’ diesel) and made significant modifications to other engines.

 

Q.    Does the new diesel engine require Diesel Exhaust Fluid (DEF) to meet emissions regulations? How often will buyers have to refill the Diesel Exhaust Fluid tank?

Like many of its rivals, the Optima’s new diesel engine requires urea for its Selective Catalytic Reduction (SCR) emissions control system. The SCR system enables the Optima to meet the latest Euro 6 emissions regulations – it is fully compliant with the 6d TEMP regulations. Depending on use, buyers will need to top-up the 14-litre tank after around 5,000 miles, though that varies from model to model. The car alerts the driver when the tank gets low and, if ignored, will eventually prevent the car from starting.

Ends

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson
Director of Corporate Communications

E: skitson@kia.co.uk   
T: 01932 832075 M: 07795 011 936

Daniel Sayles
Press Relations Manager

E: dsayles@kia.co.uk  
T: 01932 832073 M: 07747 149 149

Sara Robinson     
Senior Press Officer

E: srobinson@kia.co.uk
T: 01932 832072 M: 07919 482 332

Moyosola Fujamade
Press Officer (events)

E: mfujamade@kia.co.uk  
T: 01932 832069 M: 07471 216 343

Lauren Martin
Press Officer (press fleet)

E: lmartin@kia.co.uk
T: 01932 832071 M: 07557 268 252

Melissa Lodge
Press Office Assistant

E: mlodge@kia.co.uk
T: 01932 832079 M: 07795 011 475

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GENERAL

Kia Optima Sportswagon

THE KIA OPTIMA SPORTSWAGON ON (JUST OVER) A PAGE

General

  • Kia's D-segment estate car
  • All-new ‘U3’ 134bhp 1.6-litre CRDi diesel engine
  • Based on SPORTSPACE concept from 2015 Geneva Motor Show
  • Targeted primarily at business market
  • Designed in Europe and sold only in Europe
  • Four trim lines – ‘2’, ‘3’, ‘GT-Line S’ and ‘GT’
  • 134bhp 1.6-litre CRDi diesel engine with 320Nm of torque
  • New engine surpasses Euro-6d Temp emissions regulations
  • Six-speed manual or seven-speed dual-clutch (7DCT) auto gearbox
  • Combined fuel economy of up to 52.3mpg for both manual and 7DCT
  • CO2 emissions as low as 122g/km (manual) or 124g/km (7DCT)
  • Extensive sound-proofing and acoustic damping to lower NVH

Body

  • The ‘tiger-nose’ grille features a new bright chrome finish to create a more sophisticated, purposeful appearance.
  • New front bumper design, in addition to new LED headlights and fog lights
  • Redesign LED tail-lamps
  • New ‘Runway Red’ paint colour and fresh designs for the 17- and 18-inch alloy wheels
  • Identical footprint to Optima saloon, but 5mm taller because of integral roof rails   
  • Five-door, five-seater front-wheel-drive estate car
  • Offers 552 litres of space behind rear seats – 42 litres more than saloon –¬ including two underfloor storage boxes
  • Made up of 51 per cent advanced high-strength steels
  • Reinforced pillars, sills and floor, front arches and roof preserve saloon's rigidity and safety
  • Integrated roof rails standard
  • ‘GT-Line S’ and ‘GT’ variants feature new LED fog lamps, new 18-inch alloy wheels, twin exhaust tailpipes and gloss black mirror caps, side sills and air intake grille.

Interior

  • Newly-designed steering wheel
  • Satin-chrome trim on the centre console extends across the dashboard
  • New ambient lighting around the dashboard and doors in six different colours dependent on model
  • 40:20:40 split rear seats enhance versatility
  • Adjustable sliding luggage rails with integrated harnesses (depending on model) secure loads more effectively
  • Wide tailgate opening and low sill height for easier loading
  • Smart Power Tailgate available on the ‘GT-Line S’ and ‘GT’
  • Luxurious soft-touch materials and trim details attest to high-quality fit and finish

Technology and safety

  • Wireless phone charger
  • Kia Connected Services powered by TomTom® giving speed camera, weather, traffic and local point of interest information
  • Standard fitment of Android Auto™ and Apple CarPlay™, giving access to maps, music, hands-free calls, text messages, and voice recognition through smartphone apps
  • Advanced active safety technologies include Forward Collision Alert Assist (FCA), Adaptive Smart Cruise Control (ASCC), Lane Keep Assist System (LKAS), Driver Attention Warning DAW), Blind Spot Detection (BSD) and Rear Cross Traffic Alert (RCTA)
  • Forward Collision Avoidance Assist (FCA) uses both long- and short-range radars to read the road at higher speeds and longer distances than other systems 
  • DAB radio standard, with 490-watt Harman Kardon Premium Sound system featuring Clari-Fi digital music restoration technology on all but grade ‘2’

        INTRODUCTION

  • New powertrains and fresh design for Kia Optima Sportswagon
  • New ‘U3’ 1.6-litre CRDi engine with lower, cleaner emissions
  • Revised exterior and interior design
  • Latest technology and safety features, including Driver Attention Warning, Lane Keeping Assist System and Forward Collison - Avoidance Assist
  • New high-resolution Around View Monitor parking camera
  • Up to 52.3mpg fuel economy, with CO2 emissions as low as 122g/km
  • Connectivity features include standard-fit Android Auto™ and Apple CarPlay™
  • 552 litres of luggage space, with versatile 40:20:40 split rear seats

Kia Motors has introduced a range of design enhancements and a new engine for the Kia Optima Sportswagon. Sold as a four-door saloon or five-door Sportswagon, the car made its debut at the 2018 Geneva International Motor Show.

The Optima range benefits from a new powertrain: Kia’s all-new ‘U3’ 1.6-litre CRDi (common-rail direct injection) diesel engine. As well as refreshed exterior and interior design, the Optima features Kia’s latest active safety and in-car connectivity technologies.

Updated exterior and interior design
Kia’s designers have made a series of modifications to the Optima Sportswagon’s exterior design. These include a revised front bumper, head- and fog lamps design. The ‘tiger-nose’ grille features a new bright chrome finish to create a more sophisticated, purposeful appearance. A new paint colour, ‘Runway Red’, is available, as well as new designs for the Optima Sportswagon’s 17- and 18-inch aluminium alloy wheels.

Inside, the cabin features a newly-designed steering wheel and satin-chrome trim on the centre console which extends across the dashboard. Grade ‘2’ models come with black cloth upholstery, level ‘3’ versions have black cloth with faux leather upholstery, ‘GT-Line S’ models feature black leather upholstery with red stitching and ‘GT’ versions have red leather upholstery with black bolsters and red stitching.

In addition, the Optima Sportswagon models ’GT-Line S’ and ‘GT’ feature new ambient lighting around the dashboard and doors, letting occupants choose between six different colours – or assign different colours to individual driving modes. By default, cabin lighting floods the cabin in a soft green glow in Eco mode, while Sport mode turns lighting to red. Smart mode fills the interior with soft blue ambient lighting.

Design updates to sporty the ‘GT-Line S’ variant
Kia has also modified the design of the Optima ‘GT-Line S’. For added style and on-road presence, there’s new LED fog lamps, a fresh 18-inch aluminium alloy wheel design and subtle gloss black mirror caps, side sills and air intake grille. The ‘GT-Line S’ model is further distinguished by distinctive new twin exhausts.

The interior features the same improvements to material quality and trim as the standard car, while the seats are finished in black leather with red stitching.

Stylish and practical
Some estate cars provide lots of space but are boxy and square. Others have sharper, more rakish lines, but sacrifice practicality as a result. The Optima Sportswagon is the best of all worlds – a sleek, beautifully proportioned D-segment car in its own right, but one with a vast amount of practicality and versatility for the business drivers who will be its primary customers.    

Practicality was given parity with style throughout the design process. A wide tailgate and low lip make it easy to load heavy items, and a Smart Power Tailgate on the ‘GT-Line S’ and ‘GT’ models opens automatically when the smart key comes into close proximity for more than three seconds. Integrated roof rails are standard across the range.

The 40:20:40 folding rear seats allow two people to travel in comfort while still leaving space for long loads. Depending on model, there are adjustable sliding luggage rails with built-in harnesses for securing cargo.       

The footprint of the Saloon and Sportswagon are identical, but the Sportswagon is 5mm taller because of its sleek roof rails. The Optima Sportswagon has 552 litres of cargo space behind the rear seats, including two underfloor storage boxes, and up to 1,686 litres with the 40:20:40 split rear seats folded.

The front half of the Sportswagon, as far back as the B-pillar, is identical to the Optima saloon. From there, a rising shoulder line and more gently swept-back cabin with a raked rear window and tapering roof give the Sportswagon an elegant, sporty appearance. Depending on model, LED lamps wrap around the rear corners and there is a single exhaust outlet. The ‘GT-Line S’ and ‘GT’ versions are distinguished by ‘GT-Line’ bumpers and side sills, 18-inch alloy wheels, full LED front lamps with automatic levelling, dynamic cornering lights, a single twin chrome-tipped exhaust system on the ‘GT-Line S’ and a dual chrome tip exhaust on the ‘GT', satin chrome and body-coloured exterior door handles and black high gloss door mirrors andtrimmed side sill mouldings.

Safety first: new active safety features available
The Optima Sportswagon is available with Kia’s latest Advanced Driver Assistance Systems (ADAS) creating an intelligently safe vehicle with active safety technologies to avoid or mitigate the effects of collisions.

The Optima Sportswagon’s new Driver Attention Warning (DAW) system, available on grade ‘3’ and above, combats distracted or drowsy driving by monitoring a number of inputs from the vehicle and driver. It sounds a warning chime and displays a graphic in the instrument binnacle if it senses a lapse in concentration from the driver. In Europe, driver fatigue is believed to be a key factor in up to a quarter of all fatal traffic accidents across the continent.

Other safety features available on the Optima include: Forward Collision-avoidance Assist (FCA) with pedestrian recognition, Lane Keeping Assist System (LKAS); High Beam Assist (HBA), and full LED headlamps with Dynamic Bending Light. Available on selected grades, these technologies make the Optima one of the safest cars in its class.

Technology: connected touchscreen infotainment and around view monitoring
The Optima Sportswagon is available with Kia’s latest 7.0- or 8.0-inch touchscreen infotainment system, with satellite navigation and Kia Connected Services powered by TomTom®. The system offers Apple CarPlay™ and Android Auto™ to enable full smartphone integration. Android Auto™ is designed to work with Android phones running 5.0 (Lollipop) or higher; Apple CarPlay™, for iPhone 5 or newer. Within the centre console on the ‘GT-Line S’ and ‘GT’ versions there is a wireless smartphone charger, allowing users to charge their smartphones on the move.

The infotainment system is linked to the Optima Sportswagon’s new higher-resolution 360-degree Around View Monitor camera system available on ‘GT-Line S’ and ‘GT’ models. The system uses cameras at the front, rear and sides of the vehicle to provide the driver with a 360-degree view of their surroundings, making it easier to complete low-speed parking manoeuvres.

On grade ‘3’, ‘GT-Line S’ and ‘GT’ versions, a 490-watt Harman Kardon eight-speaker Premium Sound system is fitted as standard, with an external amplifier and sub-woofer and Clari-Fi technology to restore the sound usually lost when digital music files are heavily compressed. There are USB charging points in the front and rear in every model, while the ‘GT-Line S’ and ‘GT’ include a wireless charger for topping up the batteries of compatible smartphones.

Powertrain: low emissions from lightweight turbocharged diesel engine
The Optima Sportswagon is now available with Kia’s all-new ‘U3’ diesel engine, designed to go beyond the stricter limits laid down by the Euro 6d Temp emissions standard. The ‘U3’ 1.6-litre CRDi (common-rail direct injection) replaces the earlier 1.7-litre CRDi engine. The engine employs Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. The engine therefore produces lowerNOx emissions. This powertrain produces 134bhp and 320Nm of torque across a 2,000-2,250rpm engine range.

The engine was engineered at Kia’s European research and development centre in Germany and features high-pressure common-rail fuel injection for maximum efficiency and a variable geometry turbocharger to enhance low-speed driveability while ensuring strong top-end power.

With Kia's Idle Stop & Go (ISG) engine stop/start system as standard, CO2 emissions of manual models as low as 122g/km, while fuel economy is a highly impressive 52.3mpg combined for grade ‘2’ and 51.4mpg on Optima ‘3’. With the 7DCT dual-clutch automatic gearbox, which is available in grades ‘3’ and ‘GT-Line S’, emissions are 124g/km, while fuel economy is 52.3mpg combined.

The manual has a 0-60mph acceleration time of 10.8 seconds and a top speed of 121mph, while the 7DCT takes 11.4 seconds to complete the 0-60mph dash and features a top speed of 120mph.

A new Drive Mode Selector lets Optima Sportswagon drivers switch between Eco, Comfort, Sport and Smart modes on 7DCT versions. Each mode enables the driver to customise the powertrain’s responses, prioritising fuel economy or more immediate acceleration. It also lets drivers adapt the weight of the rack-mounted power steering system, for more relaxed or more immediate, engaging steering responses. ‘Smart Mode’ is designed to anticipate the driver’s needs, switching automatically between Eco, Comfort and Sport modes depending on conditions. This enables the Optima Sportswagon to adapt to the driver’s behaviour and the road conditions, pre-empting the driver’s preference for different speeds and driving environments.

Bespoke suspension settings
The Optima Sportswagon is a spacious, versatile estate car – but that doesn't mean it cannot be fun to drive. A stiff body structure, all-round independent suspension, crisp steering and powerful brakes combine to give the Optima Sportswagon sharp, sporty driving characteristics with supreme long-distance comfort and refinement, aided by extensive measures to reduce noise, vibration and harshness (NVH).

It has the same fully independent suspension at all four corners as the saloon, with subframe-mounted MacPherson struts, coil springs and twin-tube gas-filled dampers at the front and a subframe-mounted multi-link system with coil springs and twin-tube gas-filled dampers at the rear. There are front and rear anti-roll bars. As a result, it delivers the same agile handling, smooth ride and high-speed stability as the saloon with which it shares its wheelbase and track widths, However, the spring and damper rates and alignment settings have been fine-tuned to take into account the Sportswagon's slightly more rear-biased weight distribution, and the fact that it is likely to be carrying heavier loads. 

Like the Saloon, the Sportswagon features Kia's rack-mounted motor-driven power assisted steering system (R-MDPS). By mounting the power steering function directly on the rack rather than the column, the engineers have been able to give the Optima Sportswagon quicker and more linear responses to driver inputs, particularly around the straight-ahead, with greater feel. The Optima Sportswagon is one of the most agile estate cars in its market segment. As an added benefit, R-MDPS gives approximately three per cent fuel savings because it draws on engine power only when the car is turning.

There are large disc brakes on all four wheels, ventilated at the front, with anti-lock (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist, giving the car powerful emergency stopping power, regardless of the force applied to the pedal by the driver. The Optima Sportswagon also comes with Hill-start Assist Control (HAC), which maintains brake pressure for two seconds after the driver releases the pedal to ensure

          DESIGN AND PACKAGING

Kia’s designers have made a series of modifications to the Optima Sportswagon’s exterior design. These include a revised front bumper design, as well as new LED tail-lamps and a revised design for the head- and fog lamps. The ‘tiger-nose’ grille features a new bright chrome finish to create a more sophisticated, purposeful appearance. A new paint colour, ‘Runway Red’, is available, as well as new designs for the Optima’s 17- and 18-inch aluminium alloy wheels.

Inside, the cabin features a newly-designed steering wheel and satin-chrome trim on the centre console which extends across the dashboard. Interiors include black cloth, black cloth with faux leather upholstery, black leather with red stitching (‘GT-Line S’ models) and red leather with black bolsters and red stitching (‘GT’ models).

In addition, the Optima Sportswagon features new ambient lighting around the dashboard and doors, letting occupants switch between six different colours – or assign different colours to individual driving modes. By default, cabin lighting floods the cabin in a soft green glow in Eco mode, while Sport mode turns lighting to red. Smart mode fills the interior with soft blue ambient lighting.

Design updates to GT and ‘GT-Line S’ variants
Kia has also modified the design of the Optima Sportswagon ‘GT-Line S’ and high-performance Optima Sportswagon GT. For added style and on-road presence, GT and ‘GT-Line S’ models feature new LED fog lamps, 18-inch aluminium alloy wheel designs, and subtle gloss black mirror caps, side sills and air intake grille. ‘GT-Line S’ models are distinguished by distinctive new single twin exhausts, while the Optima GT is fitted with chrome dual exhaust tips.

Concept car looks wrapped up in a stylish design
The SPORTSPACE concept, unveiled at the 2015 Geneva Motor Show, previewed thelook of Kia’s D-segment estate car market. The Optima Sportswagon is the SPORTSPACE in showroom clothing, with changes kept to a minimum and only made where they were needed to improve practicality, keep production and ownership costs down or satisfy legislation.

It slots into an important sector in Europe, especially for fleet sales. Around two-thirds of segment sales are taken by estates, and in the fleet market this rises to 75 per cent.

There are two kinds of D-segment estate car. Some go all out for style, with the result that they offer little more space than the saloons and hatchbacks they are based on, and are often compromised for versatility. Others are cavernous inside, but frequently look like glass-sided vans. The Optima Sportswagon offers the best of all worlds.

Kia has not deliberately set out to create the most voluminous car in its class, although a standard boot capacity of 552 litres (including two underfloor trays), rising to 1,686 litres with all three rear seats folded makes the Sportswagon thoroughly practical. The 40:20:40 split of the rear seats and adjustable sliding luggage rails with integrated harnesses mean it is equally versatile.

But it is one of, if not the, most stylish D-segment estates, maintaining Kia's reputation for producing cars that are immensely desirable and beautifully crafted without losing sight of the fact that people need to use and live with them. It is this combination of style, class and usability which sets the Optima Sportswagon apart from its contemporaries.

The Sportswagon features the same sharp lines, smooth bodywork and crafted surfaces as the saloon on which it is based, and the front half of both cars from the bonnet to the B-pillar is identical. Most of their dimensions are the same, too – an overall length of 4,855mm, wheelbase of 2,805mm and width of 1,860mm. The only minor difference is in height, which grows by 5mm to 1,470mm in the Sportswagon because of the stylish, integrated roof rails.   

The rear half of the Sportswagon is characterised by a strong, rising shoulder line and a gently sloping roofline which give the cabin its swept-back appearance and distinctive tourer body shape. The rear overhang adds visual volume, but in an elegant way thanks to the raked rear window and tapering roofline. As a result, the Sportswagon has a genuinely athletic stance in a market segment noted for conservatism. Wide tail lamps – LED with a black bezel on the ‘GT-Line S’ – wrap around the rear corners. The rear bumper of the ‘GT-Line S’ houses a diffuser section containing twin exhaust tailpipes.

The European estate market is dominated by so-called premium brands, so it was vital that for its first foray into this sector, Kia should come up with a design that would stand out and give the car a visual identity to match its quality and technology. Not surprisingly, as the Sportswagon will be sold only in Europe, the responsibility fell to the company's European Design Centre in Frankfurt, led by Chief Designer Gregory Guillaume. 

Guillaume explains: “Obviously the car was going to be based on the existing Optima package, but we also knew it was going to be compared to some very handsome and stylish competitors, so we wanted to take the strong styling elements of the saloon and transfer them to the wagon.

"The first challenge was to look at the mass of the car behind the C-pillar – an area most competitors signify with as long a final window as possible to delineate the load space. We felt we could do something different and so we applied a much larger D-pillar. This gives the car differing and individual proportions – we believe it endows Sportswagon with a sportier, almost elongated-hatchback look.

“The Optima Saloon also had a strong and unique feature in terms of the chrome bar that runs over the windows and down to the C-pillar. The chrome line is a complex feature rotation through three different planes. We did not want to lose that distinct feature, and so we re-interpreted it to deliver strong ‘spear-like’ styling line along the roof to the new D-pillar. The end result is a Wagon that looks like no other on the market.”

The Optima Sportswagon shares the already admired styling of the saloon in most other respects, with clear character lines above the side sills and the distinctive treatment above and below the front bumper – incorporating the Kia 'tiger-nose' grille.

At the rear, the tailgate is clean and functional, but makes a strong contribution to the car’s overall appearance by emphasising its width and endowing it with a ‘planted’ appearance – a feature now part of Kia’s on-road distinctiveness.

Guillaume added: “The Sportswagon design challenge was to ensure this didn’t just look like a Saloon car with a bit more roof tagged on. It is clearly a car for European customers – this is where the market lies – and at the Frankfurt Design Centre we believe we have taken a further great stride in making Kia stand out from the crowd.”

There are distinct treatments for grades ‘2’ and ‘3’ and the range-topping ‘GT-Line S’ and ‘GT’, which is distinguished by ‘GT-Line’ bumpers and side sills, 18-inch alloy wheels, full LED front lamps with automatic levelling, dynamic cornering lights, a twin chrome-tipped exhaust system built into a rear diffuser, satin chrome and body-coloured exterior door handles and silver metallic trimmed side sill mouldings. 

A modern high-quality interior
The interior of the Sportswagon, like the exterior, exudes appeal, quality and usability in equal measure. Practical considerations were given parity with style throughout the design process.

There is a wide tailgate and low lip – 19mm and 25mm better respectively than in the saloon – with a lift-over height reduced by 97mm to make it easy to load heavy items. The range-topping ‘GT-Line S’ has a Smart Power Tailgate which opens automatically when the smart key comes into close proximity for more than three seconds. It allows owners to set the opening height to suit their own reach or how much clearance is available in their garage. Stylish, integrated roof rails are standard across the range, allowing 100kg of luggage to be transported outside the car.

The 40:20:40 split folding rear seats allow two people to travel in comfort while still leaving space for long loads. Depending on model, there are adjustable sliding luggage rails with built-in harnesses for securing loose items. The expansive and rectangular boot offers 552 litres of space – 42 litres more than the saloon – including two underfloor storage boxes.

Alternatively, the seats can be folded in one of several combinations to create a maximum load space of 1,686 litres, making the Sportswagon highly competitive as a working wagon. When fitted with a tow bar, the Optima Sportswagon can haul a 1,800kg braked trailer (manual transmission) or 1,500kg (7DCT gearbox), and both can pull a 750kg unbraked trailer.

The Sportswagon has the same modern, horizontally structured dash layout as the Saloon, and the same high-quality fit and finish. The centre console is angled at 8.5 degrees towards the person behind the wheel. The central 7.0- or 8.0-inch touch-screen is set at exactly the same height as the instruments in the main cluster to make it easier for the driver to absorb information quickly.

The fascia is divided into upper display and lower control zones, and the number of buttons and switches has been kept to a minimum because as many functions as possible are accessed via the touchscreen, simplifying use and giving the cabin a less cluttered look. The display and control zones are separated by a horizontal chrome strip which enhances the increased width of the cabin.

The interior is trimmed in black cloth on grade ‘2’, black cloth with faux leather on level ‘3’, black leather with red stitching on the ‘GT-Line S’ model and red leather with black bolsters and red stitching on the ‘GT’ model. A faux leather finish has been applied to the door and centre console armrests; black leather is standard on the gearlever and steering wheel; and the door switch panels, door handles and interior bezels are trimmed with either metallic paint or satin chrome, depending on model.

The quality is also apparent in the soft-touch materials, interior lighting – LED at the top of the range – and, on the road, the greater levels of refinement as a result of the application of increased sound-proofing.

The A-list nature of the interior is reinforced by the new levels of connectivity and technology on board. Every model has satellite navigation with European mapping accessed via a 7.0- or 8.0-inch touch-screen and linked to Kia Connected Services featuring TomTom® traffic and speed camera alerts, weather reports and local search information. Bluetooth® with music streaming, Android Auto™, Apple CarPlay™, reversing sensors and a reversing camera are also integrated, while on the ‘GT-Line S’ version, a wireless mobile phone charger and a higher resolution 360-degree Around View Monitor are standard. Every model also has a Thin Film Transistor (TFT) 3.5-inch mono or 4.3-inch colour supervision instrument cluster.

The sensation of comfort and luxury is reinforced by the amount of space for up to five occupants. The already extensive headroom of the Saloon is improved by 19mm in the rear of the Sportswagon: in all other respects head, leg and shoulder room are identical.

The seat frames, like those in the Optima saloon, are stiff and light, reducing the levels of vibration felt by occupants. For ‘GT-Line S’ the black leather seat backrest and cushion areas are arranged into 47.5mm wide tubular sections for greater comfort, and the leg and torso bolsters are 14.4mm and 25.9mm respectively more pronounced than those in other grades. ‘GT-Line S’ seats also feature red stitching. A sporty D-shaped steering wheel and alloy pedals are also standard on this model.
          DYNAMICS

Finely tuned for a sporty drive
The Optima Sportswagon is a spacious, versatile estate car – but that doesn't mean it cannot be fun to drive. A stiff body structure, all-round independent suspension, crisp steering and powerful brakes combine to give the Optima Sportswagon sharp, sporty driving characteristics with supreme long-distance comfort and refinement, aided by extensive measures to reduce noise, vibration and harshness (NVH).

The stiff yet light body shell features 51 per cent advanced high-strength steel in its structure. These higher-strength steel alloys are used to reinforce the A and B pillars, side sills, roof, floor and front wheel arches, giving the Sportswagon impressively high structural integrity. Structural adhesive is also heavily used to bond body panels together.

The stiff body shell provides an ideal platform for the uprated suspension and the steering to work without having to compensate for torsional flex. The Optima Sportswagon is therefore better able to isolate vibrations and bumps on poor road surfaces, improving ride comfort and agility.

The Optima Sportswagon has the same fully independent suspension at all four corners as the saloon, with subframe-mounted MacPherson struts, coil springs and twin-tube gas-filled dampers at the front and a subframe-mounted multi-link system with coil springs and twin-tube gas-filled dampers at the rear. There are front and rear anti-roll bars.

As a result, it delivers the same agile handling, smooth ride and high-speed stability as the saloon with which it shares its wheelbase and track widths, However, the spring and damper rates and alignment settings have been fine-tuned to take into account the Sportswagon's slightly more rear-biased weight distribution, and the fact that it is likely to be carrying heavier loads. 

The front and rear subframe mounting points are particularly widely spaced to the benefit of ride comfort, and there are four front bushing points to increase lateral stiffness, while the bearings are especially robust. This results in improved steering responsiveness and greater cornering traction, with less delay when the car needs to settle after a severe road surface-induced jolt.

At the rear there are large dual suspension arms on each side, with thick, absorbent bushes. This improves stability and bump absorption, aided by the long wheelbase.

It is an arrangement which provides ideal wheel alignment and body control even under high cornering loads, with good suspension travel and supple damping over a typically broken B-road surface. The Optima Sportswagon is extremely stable in crosswinds or when suddenly changing lanes on the motorway, helping to ensure the car remains under the driver’s complete control.

Like the Saloon, the Sportswagon features Kia's rack-mounted motor-driven power assisted steering system (R-MDPS). By mounting the power steering function directly on the rack rather than the column, the engineers have been able to give the Optima quicker and more linear responses to driver inputs, particularly around the straight-ahead, with greater feel. The Optima Sportswagon is one of the most agile estate cars in its market segment. As an added benefit, R-MDPS gives approximately three per cent fuel savings because it draws on engine power only when the car is turning.

There are large disc brakes on all four wheels, ventilated at the front, with anti-lock (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist, giving the car powerful emergency stopping power, regardless of the force applied to the pedal by the driver. The Optima Sportswagon also comes with Hill-start Assist Control (HAC), which maintains brake pressure for two seconds after the driver releases the pedal to ensure smooth transitions when setting off on inclines.

Low levels of NVH complement the premium quality 
Comprehensive measures to counter NVH ensure that the Optima Sportswagon has the refinement to match its upmarket appearance, quality and technology features. The stiff bodyshell again provides an ideal platform for this, while the low drag co-efficient of 0.30 brings about significant improvements in wind noise.

Innovations to help towards this include a large under-floor cover and highly effective windscreen seals, each of which contribute two per cent to the reduction in wind noise while improving aerodynamics and, consequently, fuel consumption.

Extensive dashboard insulation lowers the amount of engine noise able to enter the cabin by four per cent, and the all-new ‘U3’ 1.6-litre CRDi engine has undergone extensive engineering to improve acoustic refinement. Large cross-member bushings front and rear eliminate a greater proportion of road noise while reducing the vibrations transmitted through the floor and steering wheel.

The part played by the stiff body shell in lowering NVH is also significant. With a particularly rigid body frame and stiff body panels and engine mounts, there is a significant reduction in vibration throughout the cabin. Even the design of the alloy wheels helps to cut vibrations created by poor road surfaces. All of this has enabled the engineers to make subtle changes to the car's suspension geometry to reduce vibrations and road noise while enhancing the car's dynamic abilities.   
          ENGINES

Around three out of every four sales of the Optima Sportswagon will be to company fleets, where whole-life running costs for operators and benefit-in-kind taxation (BIK) for users are the most influential factors. With this in mind, Kia markets the Sportswagon with a highly efficient and refined 1.6-litre CRDi turbodiesel engine, paired to either a six-speed manual or a seven-speed (7DCT) dual-clutch automatic transmission.

The all-new ‘U3’ 1.6-litre CRDi engine
The Optima Sportswagon is available with Kia’s all-new ‘U3’ diesel engine. Designed to go beyond the stricter limits laid down by the latest Euro 6d Temp emissions standard, the ‘U3’ 134bhp 1.6-litre CRDi (Common-Rail Direct injection) uses Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. The 1.6-litre diesel powerplant produces 320Nm of torque. It delivers outstanding performance for an engine of this capacity with effortless driveability.

With a six-speed manual transmission, the 134bhp engine emits CO2 emissions of as low as 122g/km (combined, WLTP, converted back to NEDC 2.0), or 124g/km with a Dual-Clutch Transmission.

The Optima’s 1.6-litre ‘U3’ diesel engine features a range of components designed to improve sound insulation and refinement. These include a timing belt cover and more insulated cylinder block cover, engine undercover, and oil pan cover.

The engine was engineered at Kia’s European research and development centre in Germany and features high-pressure common-rail fuel injection for maximum efficiency and a variable geometry turbocharger to enhance low-speed driveability while ensuring strong top-end power. Maximum torque is available from 2,000rpm to 2,250rpm.

The manual has a 0-60mph acceleration time of 10.8 seconds and a top speed of 121mph, while with the 7DCT 0-60mph takes 11.4 seconds and is endowed with a top speed of 120mph.

Like the manuals, 7DCT versions feature Kia’s EcoDynamics fuel-saving, CO2-reducing ISG system as standard. The 7DCT versions also have a Drive Mode Select system featuring four options – Eco, Comfort, Sport and Smart – which alter the transmission shift timing, throttle mapping and steering wheel weighting accordingly. Steering wheel-mounted paddles allow the driver to take manual control of gearshifting at any stage.

6-speed manual and 7DCT transmissions
The seven-speed dual-clutch (7DCT) automatic transmission was developed in-house at Kia's Namyang research and development centre in South Korea with the aim of enhancing fuel efficiency while delivering the comfort and smoothness of a torque converter transmission in automatic mode with the sportiness of a manual when the driver chooses to take control of gearchanging via the steering wheel-mounted paddle shifters.

One clutch operates the odd-numbered gears and the other the even-numbered ratios, ensuring that the transmission is primed for the next up- or downshift. As a result, torque losses during shifting are reduced, improving efficiency, while gearchanges are at least as smooth as with the best torque converter auto.

The manual is a slick-shifting unit with the forward gears arranged in a double-H pattern and reverse to the left and up, selected by first raising a collar around the shift lever. Long gearing for the higher ratios and optimised software for the gearshift advisory system help the driver to get maximum fuel efficiency with no loss of driveability.

ISG
Kia’s Intelligent Stop & Go (ISG) engine stop/start system turns off the engine when the car is stationary in traffic. With manual models the driver must first put the gearlever into neutral and release the clutch pedal. The engine restarts immediately as soon as the clutch pedal is partially pushed (manual) or the brake pedal is released (7DCT). As a result, no fuel is wasted and no emissions are pumped into the atmosphere when the car is stationary.

ISG consists of crankshaft position, battery and vacuum sensors plus neutral, on-off and clutch switches that feed into an electronic control unit. This operates the ISG starter, intelligent alternator and cluster. The air conditioning units and bonnet switch also feed into the ISG ECU.

The crankshaft position sensor measures the crank angle during engine run-out and monitors it while the vehicle is stopped, ensuring the starter is activated for as short a time as possible by optimising cranking and combustion. The battery sensor monitors the battery condition and temperature, while the clutch and neutral switches recognise when the driver wishes to continue driving and ensure the engine is started. There is a brake booster pressure sensor to make sure the engine continues to operate if brake boost falls too low.

A heavy-duty maintenance-free AGM (Absorbent Glass Mat) battery delivers the power necessary to run the system, and intelligent alternator management reduces drain on the battery while accelerating and recharges the battery when coasting and braking. The system has been engineered not to stop the engine during warm-up from a cold start or if the air conditioning system is working hard. Drivers can also manually turn off the ISG system through a switch on the dashboard.

Optima Sportswagon: performance, economy and emissions

Model

Power bhp

Torque Nm

0–60 sec

Max speed mph

Average mpg

CO2 g/km

‘2’ 1.6 CRDi

134

320

10.8

121

52.3

123

‘3’ 1.6 CRDi

134

320

10.8

121

51.4

122

‘3’ 1.6 CRDi 7DCT

134

320

11.4

120

52.3

124

‘GT-Line S’ 1.6 CRDi 7DCT

134

320

11.4

120

52.3

124

‘GT’ 2.0 T-GDi auto

235

353

7.3

144

30.4

211


          TECHNOLOGY

The Optima Sportswagon is a fully connected car, with advanced technology options to enhance comfort, convenience and safety.

Every version is fitted with a 7.0- or 8.0-inch touch-screen satellite navigation display in the centre of the dashboard, and features Bluetooth® hands-free mobile phone connectivity with audio streaming, as well as Android Auto™ and Apple CarPlay™ smartphone compatibility. The navigation screen has a full colour display with a rear parking camera. There are also USB charging points in the front and rear in every model.

The touch-screen infotainment system is paired as standard with a six-speaker audio on the grade ‘2’, while ‘3’,‘GT-Line S’ and ‘GT’ versions featuring a powerful 490-watt Harman Kardon Premium Sound system with eight speakers, an external amplifier and Clari-Fi, which restores sound lost with heavily compressed digital music files.

All models are linked to Kia Connected Services with TomTom®, accessed through the owner's smartphone. This provides live traffic updates refreshed once a minute, with suggested alternative routes to avoid congestion; weather forecasts; local searches under 500 categories, from Kia dealerships and petrol stations to restaurants and supermarkets; and alerts for speed cameras and accident blackspots.

Harman Kardon audio, wireless phone charging, Apple CarPlay™ and Android Auto™
Kia has had a 15-year relationship with renowned car audio experts Harman International, whose engineers were involved in the design and development of the Sportswagon's interior from the outset to ensure the audio system components could be integrated without compromise. Hundreds of hours were then spent fine-tuning the system specifically for the Sportswagon, taking into account its size, seating configuration and interior materials.

The top-of-the-range ‘GT-Line S’ and ‘GT’ come with a wireless charger for compatible mobile devices, located in the base of the centre console. Occupants are therefore able to recharge mobile phones or MP3 players without the inconvenience of wires and connectors, which frequently change when new devices are introduced. The wireless charger features foreign object detection, switches on automatically when a phone is placed upon it and displays the phone's charge status in the instrument cluster. An in-built safety system prevents overheating, while drivers and passengers are warned if they are about to leave the car with the phone still on the charging pad.

Additionally, the Sportswagon is available with Android Auto™ with Android phones running 5.0 (Lollipop) or higher, and Apple CarPlay™ with iPhone 5 or newer later. Android Auto™ connects the car to the user's smartphone and, via pre-downloaded apps, gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition. Apple CarPlay™ enables full Siri voice control of the phone's apps and functions while linking the car to Apple Maps, calls and text dictation, music streaming and audiobooks. 

          SAFETY

The Optima's safety begins with its far stiffer body shell with programmed front, side and rear crumple zones to minimise the risk of injury in an accident. The body shell of the Optima is 50 per cent stiffer than that of the previous model, yet also 8.6kg lighter. This is largely down to a 150 per cent increase in the use of Advanced High-Strength Steel, which is now employed in half of the Optima's body structure compared with a fifth previously. These higher-strength steel alloys are used extensively to reinforce the A and B pillars, side sills, roof, floor, front wheel arches and rear bulkhead, giving the Optima far greater structural integrity. At the same time there has been a 450 per cent increase in the amount of structural adhesive to bond body panels together.

For further crash protection, all versions of the Optima have twin front and side airbags for the driver and front-seat passenger and two full-length side curtain airbags. A reversing camera integrated with the 7.0- or 8.0-inch satellite navigation touchscreen and reversing sensors are standard, helping to minimise the chance of suffering annoying parking dents.

All versions have Anti-Lock Brakes with Electronic Brake-force Distribution (EBD) and Brake Assist (BA) so that the car comes to rest in the shortest possible distance in an emergency, regardless of the pressure applied to the pedal by the driver. Electronic Stability Control (ESC) and Vehicle Stability Management (VSM) prevent the car from skidding in corners or when accelerating on surfaces with different levels of grip between left and right. And Hill-start Assist checks the car for two seconds when setting off on inclines to prevent it rolling backwards. Cruise control with a speed limiter is fitted to all Optima grades.

Emergency Stop Signalling flashes the high-level brake light in an emergency stop to warn the drivers of following vehicles, while the Tyre Pressure Warning system ensures the driver is given advanced notice of a loss of pressure long before it could lead to sudden deflation.

Front seat-belt pre-tensioners reduce the forces on the wearer’s chest in a collision, and ISOFIX top tethers and anchors are fitted to allow child seats to be mounted. A passenger airbag cut-off switch is standard to permit a rear-facing child seat to be carried in the front of the car.

Speed-sensing automatic door locks ensure the security of all passengers. They are automatically disabled in the event of an accident.

Comprehensive accident-avoidance features
Kia's policy has always been that the best way to survive an accident is not to have one, and with that in mind the Optima Sportswagon is available with advanced active collision-avoidance systems to complement the extensive range of features fitted as standard.

All versions have Anti-Lock Brakes with Electronic Brake-force Distribution (EBD) and Brake Assist System (BAS) so that the car comes to rest in the shortest possible distance in an emergency, regardless of the pressure applied to the pedal by the driver. Electronic Stability Control (ESC) and Vehicle Stability Management (VSM) prevent the car from skidding in corners or when accelerating on surfaces with different levels of grip between left and right. And Hill-Start Assist Control (HAC) checks the car for two seconds when setting off on inclines to prevent it rolling backwards.

Cruise control with a speed limiter is fitted to grades ‘2’ and ‘3’, and Advanced Smart Cruise Control Function (ASCC) is standard on the ‘GT-Line S’ and ‘GT’.

Emergency Stop Signalling flashes the high-level brake light in an emergency stop to warn the drivers of following vehicles, while the Tyre Pressure Monitoring System (TPMS) ensures the driver is given advanced notice of a loss of pressure long before it could lead to sudden deflation.

Static or dynamic cornering lights, depending on model, provide greater night-time vision when turning.
Seat-belt pre-tensioners reduce the forces on the wearer’s chest in a collision and ISOFIX top tethers and anchors are fitted to allow child seats to be mounted. A passenger airbag cut-off switch is standard to permit a rear-facing child seat to be carried in the front of the car.

Speed-sensing automatic door locks ensure the security of all passengers. They are automatically disabled in the event of an accident.

The ‘GT-Line S’ and ‘GT’ also have a 360-degree Around View Monitor which is a higher resolution than before. Through four strategically mounted cameras, it gives the driver a bird's-eye view of the car when manoeuvring. In addition there is a Smart Park Assist System (SPAS) which automatically steers the car into parallel or perpendicular parking slots while the driver works the accelerator and brakes. There is a reversing camera integrated into the central touchscreen and audible front and rear parking sensors in every model.

The LED front lights on ‘GT-Line S’ and ‘GT’ models are supplemented with Dynamic Cornering Headlights, which sweep the road in line with steering wheel movements, plus High Beam Assist (HBA) and Blind Spot Detection (BSD). Rear Cross Traffic Alert (RCTA) warns drivers about to pull out of a perpendicular parking space into the path of a vehicle approaching from the side, while Lane Keep Assist and a Speed Limit Information Function (SLIF) are fitted on level ‘3’,‘GT-Line S’ and ‘GT’ versions.

Kia's Forward Collision Avoidance Assist (FCA) fitted to the ‘GT-Line S’ and ‘GT’ models employs both short- and long-range radar systems so that it can detect vehicles and pedestrians at greater distances and higher speeds. The short-range radar operates at typical city speeds of up to 31mph. Between 19mph and 50mph the longer-range radar also comes into play to detect obstacles in the car's path and respond by automatically slowing the Sportswagon to a complete stop if necessary. The pedestrian detection function operates at up to 37mph.

Blind Spot Detection (BSD) acts as an extra pair of eyes for the driver when changing lanes. Sensors monitor the sides of the car and warn the driver of vehicles approaching from the left or the right. Rear Cross Traffic Alert (RCTA) adds to this by monitoring difficult-to-see areas when the Sportswagon is reversing out of driveways or perpendicular parking bays, using the Blind Spot Detection system (BSD) to alert the driver. Both these safety features are fitted to the ‘GT-Line S’ and ‘GT’ models.

Lane Keep Assist System (LKAS), which is fitted to both the ‘3’, ‘GT-Line S’ and ‘GT’ grades, warns a tired driver who may be about to stray into the path of a vehicle approaching from behind. It uses a camera placed behind the rear-view mirror to 'film' the lane ahead and passes the information on to an electronic control unit that detects the lane and markings. If the control unit recognises that the car has left its lane with no indicator activated, it issues sound and visual alerts to the driver and steers the Sportswagon back into its lane if necessary.

High Beam Assist, which features on the ‘GT-Line S’ and ‘GT’ grades switches between full and dipped beam automatically when there are other vehicles in in the vicinity on unlit roads. The Sportswagon driver therefore has optimum night-time visibility at all times.

Cruise control with a speed limiter is fitted to Optima ‘2’ and ‘3’, while the Adaptive Smart Cruise Control (ASCC) standard on the ‘GT-Line S’ and ‘GT’ versions automatically maintains the pre-set distance to cars ahead, braking and accelerating the Sportswagon automatically and therefore minimising the risk of nose-to-tail accidents.

The Optima’s new Driver Attention Warning (DAW) system combats distracted or drowsy driving by monitoring a number of inputs from the vehicle and driver. It sounds a warning chime and displays a graphic in the instrument binnacle if it senses a lapse in concentration from the driver. In Europe, driver fatigue is believed to be a key factor in up to a quarter of all fatal traffic accidents across the continent.

        SPECIFICATION HIGHLIGHTS

There are four trim lines for the Optima Sportswagon ¬– ‘2’, ‘3’, ‘GT-Line S’ and ‘GT’. It is unashamedly targeted at business users who make up the vast majority of buyers in this sector of the market. There are, however, certain additions exclusive to the estate. Roof rails are standard, along with a luggage area DC power socket, a handle for one-touch folding of the rear seats, a luggage side partition and towing connection preparation. Level ‘3’ adds the luggage rail system, boot lip trim and privacy glass in the rear doors, rear quarter lights and tailgate. ‘GT-Line S’ and ‘GT’ are available in Saloon.

The entry-level ‘2’ grade comes as standard with a 7.0-inch touchscreen satellite navigation system with European mapping and a reversing camera, steering wheel-mounted controls, front and rear USB ports, dual automatic air conditioning, a leather-trimmed steering wheel and gearshift, cruise control with a speed limiter, electrically heated folding mirrors, a six-speaker DAB radio with MP3 compatibility and Bluetooth® with music streaming. It has 17-inch alloy wheels, body-coloured door handles and mirrors, projection headlights with LED daytime running lights, powered two-way driver's seat lumbar adjustment, black cloth seats and remote central locking with a fold-away key, while the comprehensive safety provisions include Electronic Stability Control and Vehicle Stability Management, Hill-start Assist Control, Tyre Pressure Monitoring and an electronic parking brake. Front and rear parking sensors are included, along with Apple CarPlay™ and Android Auto™ smartphone connectivity and Kia Connected Services featuring TomTom® Live updates.

Grade ‘3’ upgrades the satellite navigation screen to 8.0 inches and features privacy glass for the rear windows and tailgate. There’s an eight-way power-adjustable driver's memory seat with four-way electronic lumbar adjustment, heated front seats and steering wheel. The exterior is distinguished by 18-inch alloy wheels, chrome and body colour exterior door handles, projection front fog lights and rear combination lamps and chrome-coloured side sill mouldings. The black cloth seats have faux leather sections, there are satin chrome highlights on the touch-screen bezel. Rear electric windows with an auto up/down function and an anti-trap safety feature are also found on grade ‘3’ along with a 4.3-inch premium vision instrument cluster, satin chrome interior door handles and gloss black window switch panels. The Harman Kardon Premium Sound system with eight speakers and 490W external amplifier is also standard, while the 7DCT version has paddle shifters for manual control and a Drive Mode Select function. Additional driver aids on grade ‘3’ include Driver Attention Warning (DAW), Lane Keep Assist System (LKAS) and a Speed Limit Information Function (SLIF).

‘GT-Line S’ and ‘GT’ supplements all this with a wireless mobile phone charger, 360-degree Around View Monitor, the Smart Park Assist System (SPAS), Blind Spot Detection (BSD) with Rear Cross Traffic Alert (RCTA), Adaptive Smart Cruise Control (ASCC), High Beam Assist (HBA), Forward Collison Avoidance Assist (FCA) and a Smart Powered Tailgate. It has a tilting and sliding panoramic sunroof, LED headlights with automatic levelling, dynamic cornering lights, LED front fog lights and LED rear combination lights with black bezel. The upholstery is finished in black leather with red stitching, and there’s ventilated front seats and heated outer rear seats, rear door window blinds, aluminium pedals, aluminium door scuff plates, a smart key with illuminated start/stop button, LED front map lights and rear reading lights and ambient interior lighting. A leather D-shaped steering wheel with red stitching and a rear bumper with diffuser and twin exhaust completes the sporty touches.

         WARRANTY AND AFTER-CARE

Kia set a new benchmark in 2007 when it launched the cee'd with an industry-best seven-year/100,000-mile warranty. That demonstration of faith in the quality and reliability of Kia products was subsequently extended to every model.

A major benefit is that it is transferable to subsequent owners at no charge, as long as the seven-year time limit has not been reached and the mileage is below 100,000.

The mechanical warranty is supported by a 12-year anti-perforation warranty and a five-year paint warranty.

Servicing is required every 20,000 miles or once a year, whichever comes soonest. The Optima Sportswagon is available with Kia’s ‘Kia Care’ service plans, which have been developed to provide customers with a wide range of service plan options for any Kia model within the first seven years of the vehicle’s life – matching its industry-leading seven-year warranty.

The service plans include a comprehensive range of options including the original, traditional, first, third and fifth services and those in between, but in addition a customer can now purchase services up to and including the seventh service which matches the full length of the warranty. The plans are available for all Kia owners and can be purchased at any point of ownership for cars up to five years old.

The Kia Promise was introduced to give customers the best ownership experience by giving them access to seven key benefits. The Kia Promise is activated after purchase and is done by simply registering on the online portal, MyKia. Along with the industry leading seven-year/100,000 mile warranty, other benefits of the Kia Promise include complimentary seven day insurance and £250 Insurance Excess Return for one year; easy to use Click & Collect on Genuine Kia accessories; convenient online service booking; Family-Like Care and Accident AfterCare. Every new Kia also comes with complimentary Roadside Assistance for 12 months. When a customer registers on MyKia, Kia Roadside Assistance Plus, the highest level of cover provided by the RAC, can be unlocked, which includes onward travel and European cover.

 

       FIVE MINUTES WITH PAUL PHILPOTT

 Burning questions that you would love to ask our President and CEO

Q.How important is the Optima in the UK?

            Very. In some European countries the Sportswagon commands 80 per cent of our D-sector sales, and overall it will take about 66 per cent of Optima sales in Europe. Three out of every four UK sales will be to fleets, and last year the Sportswagon accounted for 75 per cent of all Optima sales here in the UK.

 Q.What sales targets have you set for the Optima for the UK market?

            We never release sales or production targets for individual models; however, we expect the Optima Sportswagon models to outperform our internal projections. In 2018, almost 2,500 examples of the Sportswagon were registered in the UK.

 Q. And what sales targets have you set for the Kia brand as a whole in the UK?

            This year is likely to be another challenging year, until we get some certainty around Brexit, but we fully expect to reach another new sales record in 2019, of in excess of 96,000 units. During 2018, we achieved sales growth of 2.73 per cent to 95,764 sales, in a market that was down by 7 per cent. And this was achieved in a year when the cee’d was on runout, the Sportage was transitioning through its mid-life facelift and of course the industry faced significant challenges with the transition from NEDC to WLTP.

 Q. Are you worried about the downturn in diesel sales?

            Yes of course we are concerned, but we think the launch of our new 1.6-litre ‘U3’ engine is quite timely, as it’s very clean and efficient. It exceeds the requirements of the latest, most demanding emissions regulations, including Euro 6d Temp, and it is highly competitive in the D-segment. Diesel power dominates in the Optima’s segment and we believe we have a strong contender.

 Q. What message would you like to send to potential diesel customers?

            With the introduction of the latest emissions regulations, specifically the upcoming Euro 6d Temp standards, Kia diesel engines have never been more efficient. They are fitted with Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. For higher mileage users, diesel cars make total sense, delivering low running costs and exceptional fuel economy figures.

     FREQUENTLY ASKED QUESTIONS

      We've anticipated what you're likely to ask us

 Q. What trim level is the most popular?

            We anticipate that grade ‘3’ will be the most popular, as during 2018 registration figures showed that Optima buyers chose a richer mix, with the level ‘3’ outselling all of the other versions. Grade ‘2’ was next popular, followed by ‘GT-Line S’.

 

Q.     Under the new WLTP emissions test, how will official CO2 emissions from the Optima compare to the old system?

As with the majority of other manufacturers, we expect official WLTP CO2 (converted back to NEDC 2.0) ratings to come in slightly higher than earlier models tested under NEDC conditions. However, we have introduced a new engine (1.6-litre ‘U3’ diesel) and made significant modifications to other engines.

 

Q.    Does the new diesel engine require Diesel Exhaust Fluid (DEF) to meet emissions regulations? How often will buyers have to refill the Diesel Exhaust Fluid tank?

Like many of its rivals, the Optima’s new diesel engine requires urea for its Selective Catalytic Reduction (SCR) emissions control system. The SCR system enables the Optima to meet the latest Euro 6 emissions regulations – it is fully compliant with the 6d TEMP regulations. Depending on use, buyers will need to top-up the 14-litre tank after around 5,000 miles, though that varies from model to model. The car alerts the driver when the tank gets low and, if ignored, will eventually prevent the car from starting.

Ends

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson
Director of Corporate Communications

E: skitson@kia.co.uk   
T: 01932 832075 M: 07795 011 936

Daniel Sayles
Press Relations Manager

E: dsayles@kia.co.uk  
T: 01932 832073 M: 07747 149 149

Sara Robinson     
Senior Press Officer

E: srobinson@kia.co.uk
T: 01932 832072 M: 07919 482 332

Moyosola Fujamade
Press Officer (events)

E: mfujamade@kia.co.uk  
T: 01932 832069 M: 07471 216 343

Lauren Martin
Press Officer (press fleet)

E: lmartin@kia.co.uk
T: 01932 832071 M: 07557 268 252

Melissa Lodge
Press Office Assistant

E: mlodge@kia.co.uk
T: 01932 832079 M: 07795 011 475

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Optima Sportswagon News

OFFERS CONFIRMED FOR KIA’S FIVE NEW MODELS

Kia’s highly anticipated five new models – All-New Ceed, New Sportage, New Optima, New Optima Sportswagon and the soon to arrive All-New Ceed Sportswagon – go on sale on 1 August with a special additional launch offer – giving buyers who have taken a test drive, their first three scheduled services free of charge.

Aug 1, 2018
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