Ceed Sportswagon

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GENERAL

Ceed Sportswagon

THE CEED SPORTSWAGON ON (JUST OVER) A PAGE                                                         

A quick resume of the Ceed Sportswagon for those with an urgent deadline

General

  • Name updated: cee’d becomes Ceed
  • Third-generation car, built in Žilina, Slovakia
  • More than 1.3 million first- and second-generation cee’d models have been built
  • Designed, engineered and built in Europe
  • Extensive testing completed on European roads and at the Nürburgring race circuit, with validation testing on UK roads
  • 11-model range based on three engines, two transmissions and four trim grades
  • Sportswagon five-door estate was the second of a whole family of all-new Ceed models
  • An important car for Kia in the UK, it’s the third best-selling model behind Sportage and Picanto and accounts for almost 10 per cent of the company’s sales

Body

  • Inspired by the emotional design character of the Stinger
  • Designed under the direction of Gregory Guillaume, European Head of Design and Peter Schreyer, President of Design and Chief Design Officer
  • New from the ground up, built on Kia’s new ‘K2’ platform
  • Lower, wider and with a dynamic and sportier appearance
  • Wheelbase and overall length remain similar to before, but with 20mm shorter front overhang and 115mm extended rear overhang
  • Straight lines replace the rounded-off edges of its predecessor
  • Wider ‘tiger-nose’ grille and lower air intake
  • LED front daytime running lights integrated into the headlights as standard on all models
  • New rear daytime running lights delivers greater visibility and recognition

Interior

  • More efficient packaging with more headroom in the front row and greater shoulder room for rear passengers
  • Better ergonomics with a lower driving position
  • Horizontal dashboard layout for a more sculptural, seamless and slimline appearance. The design creates greater space and a sense of openness for front seat passengers, with more footwell space and a clearer view ahead
  • Higher-quality materials used throughout the cabin, with a higher proportion of soft-touch materials intensifying the refined and upscale ambience of the cabin
  • 7.0- or 8.0-inch ‘floating’ touchscreen infotainment system, depending on grade
  • Class-leading luggage space (now 625 litres) with lower lift-over height, making it easier to load heavier items into the boot. Maximum boot capacity of 1,694 litres

Powertrains and running gear

  • Elevated dynamism and driver engagement
  • New fully independent suspension delivers greater agility and quicker handling responses, with revised spring and damper rates and a faster steering rack
  • All engines are turbocharged and meet the latest Euro 6d TEMP emissions regulations
  • All-new 138bhp 1.4-litre T-GDi petrol engine with 242Nm of torque
  • All-new ‘U3’ 114bhp 1.6-litre CRDi diesel engine featuring Selective Catalyst Reduction emissions control technology to regulate emissions
  • 7DCT transmission available with 1.4-litre T-GDi and 1.6-litre CRDi engines
  • Refinement enhanced with extra soundproofing

Technology and safety

  • The ‘First Edition’ is the first Kia to offer Lane Following Assist technology
  • Standard safety technologies on all grades include High Beam Assist (HBA), Driver Attention Warning (DAW), Lane Keeping Assist (LKA) and Forward Collision Warning with Forward Collision-Avoidance Assist (FCA).
  • Blind-Spot Collision Warning (BCW) and Speed Limit Information Function (SLIF) standard on ‘First Edition’
  • Drive Mode Select system with ‘Normal’ and ‘Sport’ modes fitted to DCT versions
  • 8.0-inch touchscreen satellite navigation with European mapping standard on ‘3’ and ‘First Edition’ models
  • Android Auto™ and Apple CarPlay™ smartphone compatibility as standard
  • Kia Connected Services featuring TomTom® Live on ‘3’ and ‘First Edition’ grades
  • Eight-speaker JBL® premium sound system with Clari-Fi music restoration fitted to ‘First Edition’
  • Wireless phone charger on ‘First Edition’ grade
  • Reversing Camera System with Dynamic Guidelines standard on all grades
  • Smart Park Assist System (SPAS) with parallel, perpendicular and reverse parking capabilities on ‘First Edition’ grade, as well as front and rear parking sensors

          INTRODUCTION

  • Athletic new design for Kia’s C-segment estate
  • Name updated: cee’d becomes Ceed
  • Designed, engineered and built in Europe
  • New from the ground up with latest technology
  • All engines are turbocharged and meet the latest Euro-6d-Temp emissions regulations
  • New safety and advanced driver assistance systems
  • First Kia to offer Lane Following Assist technology
  • 11 variants based on three engines, two transmissions and four trim lines

Since the first-generation Kia cee’d started production at Kia’s new Slovakian manufacturing facility in December 2006, more than 1.3 million units have been built. More than 660,000 of the second-generation models have been built since production began in 2012. A new naming format for the latest generation car – cee’d becomes Ceed – consolidates its reputation as a car for the Community of Europe, with European Design. As it enters its third iteration, the Ceed Sportswagon is expected to account for an even greater proportion of Kia’s European sales.

Like its predecessors, the Ceed Sportswagon has been designed, developed and engineered in Frankfurt by Kia’s European design, product development and R&D teams. It will be manufactured at the brand’s production facility in Žilina, Slovakia, alongside the Sportage and Venga models.

In 2017, the C-segment accounted for 22 per cent of all European vehicle sales and is consistently one of the two largest segments by volume. The outgoing cee’d accounted for 16 per cent of Kia’s total European sales in 2017 and has regularly ranked alongside the Sportage as one of the brand’s best-selling models in Europe in recent years.

Since the introduction of the cee’d, Kia’s annual European sales have more than doubled, from 225,000 in 2006 to more than 472,000 in 2017. In the medium term, Kia is targeting annual sales of more than 500,000 vehicles. The Ceed model family will therefore continue to underpin the sustained growth of the Kia brand for years to come, remaining one of Kia’s best-selling product lines. The Ceed Sportswagon occupies a unique position in the Kia line-up, perceived by buyers as the most dynamic and sporty volume car to drive, while also being one of the most reliable, practical and recognisable.

The Ceed five-door hatchback makes up the majority of sales, while Sportswagon models have accounted for approximately 40 per cent of all Ceed sales since its launch in 2007 (compared to around 30 per cent for other C-segment vehicles with estate variants).

          DESIGN AND PACKAGING

The Ceed Sportswagon has been designed at the brand’s European design centre in Frankfurt, Germany, under the direction of Gregory Guillaume, European Head of Design, and Peter Schreyer, President of Design and Chief Design Officer. Carrying over the sporty, emotional design character of the Stinger, the Ceed Sportswagon conveys a more self-confident new look – one that is both emotive and precise in its execution.

Lower, wider, and with a longer rear overhang than the car it replaces, the Ceed Sportswagon’s cab-rearward silhouette exhibits a more mature sense of athleticism. Straight lines replace the rounded-off edges of its predecessor, evolving the front of the car with a wider ‘tiger-nose’ grille and lower air intake, and precise, linear shapes framing its ‘face’. The new model features LED daytime running lights as standard, echoing the appearance of earlier cee’d GT and ‘GT-Line’ models.

In profile, the sharp, straight lines visually lengthen the bonnet. A greater sense of maturity and strength is created in its shoulder line, which now runs along a more horizontal plane. The model adopts the wide C-pillar that has become a hallmark of Kia design in recent years, enhancing its cab-rearward stance. This also gives the upper window-line a sleek new ‘half-moon’ shape. At the rear, new LED daytime running lights give the Ceed Sportswagon greater visibility – and recognition – on the road. Paired with straight lines in the bodywork and a subtle rear boot spoiler, the car presents a more stable overall appearance.

Constructed on Kia’s new ‘K2’ platform and sharing near-identical dimensions to the five-door hatchback, the Ceed Sportswagon is 20mm wider (1,800mm) and 20mm lower (1,465mm) than the outgoing model. Its wheelbase remains the same at 2,650mm, with the front overhang shortened by 20mm (to 880mm), and rear overhang extended by 115mm (now 1,070mm). Extending the straight lines of the bodywork, and capped with a subtle tailgate spoiler, the Ceed Sportswagon joins its five-door hatchback sibling in presenting a stable, sporty aesthetic. The model boasts a significantly larger, 625-litre (VDA) boot that is not only class-leading, but better than many estate cars from the class above. In addition, there is greater shoulder room for rear passengers, more headroom in the front row, and a lower driving position. By folding the rear seats down, the generously sized cargo space can be extended to 1,694 litres (VDS). The boot lip is also substantially lower – the lower lift-over height makes it easier to load heavier items into the boot.

C-segment tourer customers’ expectations go beyond cargo capacity, so Kia’s designers have ensured versatility and usability are key strengths for the Ceed Sportswagon, making it one of the most practical cars in its class. The split-fold rear seats are fitted in a 40:20:40 configuration and can be folded remotely with a single touch from a lever just inside the tailgate. With the seats folded, the boot floor is completely flat. Every Ceed Sportswagon features an underfloor box to secure or hide smaller items, as well as a tonneau cover and a bag hook to prevent groceries and other items rolling around the load bay. Integrated roof rails are also fitted as standard to facilitate supplementary stowage.

Moving inside

Inside the cabin, the Ceed Sportswagon is more ergonomic than ever, and with higher-quality materials used throughout. The cabin architecture from the most recent Kia vehicles has been adapted for the Ceed, with the dashboard laid out horizontally for a more sculptural, seamless and slimline appearance. This design also creates greater space and a sense of openness for the front passenger, creating more room in the footwell and a clearer view ahead.

For all models, the dash is split into an upper area – for the ‘floating’ touchscreen infotainment system – and lower area, housing controls for audio and heating and ventilation. Driver-centric in its layout, the centre console is angled slightly towards the driver’s seat for ease of use on the move. The interior is finished in a higher proportion of sophisticated soft-touch materials throughout, subtly intensifying the refined and upscale ambience of the cabin. Surfaces are finished with metallic or satin chrome trim, with buyers able to choose from a range of cloth, faux-leather or genuine leather upholstery. A leather-wrapped steering wheel and gearstick are standard on all grades.

The new platform supports the Ceed Sportswagon’s more efficient packaging, with a more spacious cabin than before. The wider body creates greater shoulder room for rear passengers, while a lower seating position in the rear creates sufficient knee and leg room for passengers in the second row. Despite the lower roofline, the platform and lowered front seating position create greater front-row headroom than before (now 986mm). The lower rear bench also ensures similar levels of headroom for rear passengers.

While the Ceed Sportswagon five-door estate occupies a marginally larger on-road footprint to its predecessor, it boasts a larger 625-litre (VDA) boot – increased in size by 115-litres. The boot lip is also substantially lower than before – the lift-over height is reduced by 87mm compared to the outgoing cee’d, making it easier to load heavier items into the boot. A split-level boot floor allows owners to lower or raise the height of the boot floor, to accommodate larger cargo or create a hidden compartment beneath. By folding the 40:20:40 split rear seats down, the carrying capacity is extended to a class-leading 1,694-litres (VDS).

Grade ‘2’ and ‘2 Nav’ models feature black premium cloth seat upholstery, with grade ‘3’ versions boasting black cloth seat trim with black faux leather bolsters. Crowning the line-up is the ‘First Edition’ with black leather seats with contrast grey stitching.

The fascia trim is either metallic effect on grade ‘2’ and ‘2 Nav’ or high-gloss black on all other versions, with satin chrome finish interior door handles for grade ‘3’ and ‘First Edition’ models. The headlining across the range is in light grey. Stainless-steel pedals feature on the ‘First Edition’ version. All Ceed Sportswagon models feature a handy centre console armrest with storage box, with sliding functionality on the ‘First Edition’ grade.

          DYNAMICS

The Ceed Sportswagon has been engineered with European buyers in mind. Tested exhaustively on European roads – including the UK – Kia’s test tracks in Korea and at the infamous Nürburgring race circuit in Germany, the Kia Ceed Sportswagon will provide relaxed and safe family motoring and easy, economical long-distance motorway cruising for those who use their cars for business or travel.

The ride and handling characteristics of the new model have been tuned to elevate the car over its predecessor in terms of dynamism and driver engagement. At the same time, a focus throughout the new model’s development on eliminating noise and vibrations means the cabin of the Ceed Sportswagon is more refined than ever.

The new fully independent suspension system provides drivers with more agile and immediate handling responses, complemented by revised spring and damper rates. The ride has been developed on Europe’s wide variety of road surfaces, remaining comfortable while giving drivers the confidence of tighter body control under cornering and stability at higher speeds.

The front springs are now 40 per cent stiffer and the torsional rigidity of the front stabiliser is reduced by 22 per cent. In addition to accommodating the lighter range of engines, these modifications enable more immediate handling responses and a flatter ride under cornering, reducing understeer and producing greater mechanical grip. The front suspension is aided by a new damper valve system to absorb smaller vibrations. Conversely, the rear spring rate has been relaxed by 10 per cent, absorbing small vibrations and giving the Ceed Sportswagon a relaxed gait at a cruise or over broken road surfaces. The adoption of a newly designed rear stabiliser, new trailing arm bushings, and optimised shock absorber bushings ensures maximum body control under cornering.

The Ceed Sportswagon features a 17 per cent more direct steering rack than its predecessor, with a 12.7:1 ratio from its electric motor-driven power steering system. Requiring just 2.44 turns of the wheel from lock-to-lock, the new model provides a more incisive response to drivers’ steering inputs.

Technology in the Ceed Sportswagon also plays a role in enhancing driver enjoyment, as well as safety. The front-wheel drive car features Electronic Stability Control (ESC) and Kia’s Vehicle Stability Management (VSM) system as standard. This enables the inclusion of Torque Vectoring by Braking technology, an additional electronic driver support feature which intelligently brakes the inside wheels to reduce understeer around corners – making the Ceed Sportswagon more enjoyable and confidence-inspiring to drive.

Refinement and the suppression of noise, vibration and harshness (NVH) was a principal focus during the Ceed Sportswagon’s development. Engineers analysed every element of cabin, engine and suspension insulation and ‘transfer paths’ for NVH. Compared to the outgoing cee’d, the new model features thicker, more insulating dashboard padding, new, more sound-absorbent insulation around the rear wheel arches, and a new insulation layer beneath the cabin carpet, reducing engine and road noise. Reshaped windscreen side mouldings and new, more comprehensive sealing around the doors have led to a reduction in wind noise. The Ceed Sportswagon is therefore quieter than its predecessor at every engine speed, with road noise at 37.5mph (60kph) reduced from 67.5 to 66.5dB. Wind noise is also reduced, with 63dB registering in the cabin at 68.75mph (110kph), compared to 64dB in the second-generation model.

The chassis and bodyshell also contribute to lower levels of vibration from poor road surfaces. A thicker rear crossmember and additional reinforcement beneath the rear cabin and boot floors reduce the effect of vibrations from the rear axle. New anti-vibration pads are also fitted to the upper cowl, at the base of the windshield, reducing the effect of engine vibrations on the cabin.

The Ceed Sportwagon’s 1.6-litre ‘U3’ diesel engine features a range of additional components designed to improve sound insulation and refinement. These include a timing belt cover and more insulated cylinder block cover, engine undercover, and oil pan cover.

          ENGINES

To coincide with the introduction of the Ceed Sportswagon, Kia is adding all-new petrol and diesel engines to the line-up. The company’s 138bhp 1.4-litre T-GDi (Turbocharged Gasoline Direct injection) power unit makes its debut in the Ceed and joins the 118bhp 1.0-litre T-GDi from its predecessor. A 7DCT (seven-speed auto Dual-Clutch Transmission) gearbox is available on all 1.4 T-GDi and 1.6 CRDi 114bhp models, alongside a six-speed manual transmission. The 1.4-litre T-GDi powerplant is available on ‘3’ and ‘First Edition’ grades.

An all-new 1.6-litre ‘Smartstream’ diesel engine made its first appearance in the Ceed Sportswagon, before being rolled out to other models in the Kia range, including the Optima, Stonic and Sportage. Designed to go beyond the stricter limits laid down by the latest Euro 6d TEMP emissions standard, the ‘Smartstream’ 1.6-litre CRDi (common-rail direct injection) uses Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. The 114bhp 1.6-litre CRDi powerplants is offered with a choice of six-speed manual or seven-speed dual-clutch automatic transmission.

Engine power, performance and fuel economy figures

Model

Power bhp

Torque Nm

0–60 sec

Max speed mph

Combined mpg
(WLTP)

CO2
(NEDC 2.0)

Sportswagon ‘2’ 1.0 T-GDi 6-speed manual ISG

118

172

10.9

118

47.1

120

Sportswagon ‘2’ 1.6 CRDi 6-speed manual ISG

114

280

10.7

119

57.6

109

Sportswagon ‘2 Nav’ 1.0 T-GDi 6-speed manual ISG

118

172

10.9

118

49.6

115

Sportswagon ‘2 Nav’ 1.6 CRDi 6-speed manual ISG

114

280

10.7

119

60.1

104

Sportswagon ‘3’ 1.0 T-GDi 6-speed manual ISG

118

172

10.9

118

47.1

128

Sportswagon ‘3’ 1.4 T-GDi 6-speed manual ISG

138

242

8.8

130

45.6

132

Sportswagon ‘3’ 1.4 T-GDi 7-speed DCT ISG

138

242

9.1

128

44.8

127

Sportswagon ‘3’ 1.6 CRDi 6-speed manual ISG

114

280

10.7

119

57.6

109

Sportswagon ‘3’ 1.6 CRDi 7-speed DCT ISG

114

300

10.7

119

56.5

108

Sportswagon ‘First Edition’ 1.4 T-GDi 6-speed manual ISG

138

242

8.8

130

44.8

132

Sportswagon ‘First Edition’ 1.4 T-GDi 7-speed DCT ISG

138

242

9.1

128

44.1

127


The petrol engines

The trio of petrol engines are turbocharged direct-injection (T-GDi) units from Kia's Kappa family. The 1.0-litre engine has been joined by an all-new 138bhp 1.4-litre version, replacing the 1.6 GDi unit used in the Ceed Sportwagon’s predecessor.

The 1.0-litre T-GDi engine fits in perfectly with Kia's downsizing strategy by delivering exceptional power and torque from only three cylinders and a cubic capacity of just 998cc, thanks to turbocharging and direct injection. The T-GDi unit sprays a fine mist of fuel directly into the cylinders through a high-pressure (up to 200 bar) injection system, resulting in highly efficient combustion. Direct injection with turbocharging also helps to boost low-speed response and driveability.

The key targets were instantaneous response, high combustion efficiency and exemplary torque across a wide portion of the rev band. The 1.0-litre 12-valve T-GDi engine develops 118bhp at 6,000rpm and 172Nm of torque continuously from 1,500rpm to 4,000rpm, and features a number of innovative technical solutions. There are laser-drilled injectors with six holes laid out in a pyramid shape so that the fine mist of fuel is spread evenly throughout the cylinders. A straight air intake port ends in a sharp air intake throat, reducing air resistance at all stages of the process. This improves cylinder tumble flow for faster, more efficient combustion while suppressing engine knocking.

There is a single-scroll turbocharger paired with an electric wastegate motor. This improves turbocharger performance while scavenging clean air for the engine to re-use for combustion. At the same time, it allows the wastegate to open to improve the flow of spent exhaust gases. It is an innovative system which allows higher low-end torque, more immediate response at any throttle opening and improved fuel economy at high engine loads.

The engine is fitted with an integrated exhaust manifold in a one-piece casting, improving sealing, reducing weight and lowering exhaust gas temperatures. Lower temperatures result in cleaner emissions by allowing the catalytic converter to operate more effectively. Engine temperatures are closely regulated by a dual-thermostat split cooling system, which allows the block and cylinder heads to be cooled independently. The main thermostat controls the flow of coolant to the cylinder heads above 88ºC to reduce knocking, while the engine block thermostat shuts off coolant flow above 105ºC to reduce friction and improve efficiency. 

There is continuously variable valve timing on the inlet and exhaust sides, electronic throttle control and light, low-friction moving parts. The crankshaft is offset from the centre line to aid smoothness. As a result of these detailed engineering measures, the T-GDi engine exhibits minimal throttle lag – the delay between the driver pressing the accelerator and the turbocharger delivering boost. The turbocharger is integrated within the exhaust manifold. 

For added durability, the cylinder block has been heat-treated and the crankshaft, pistons and connecting rods have been strengthened. 

The 1.0 T-GDi engine accelerates the Ceed Sportswagon from standstill to 60mph in 10.9 seconds, on the way to a top speed of 118mph. CO2 emissions are from 115g/km, depending on version, with up to 55.4mpg possible using the combined economy cycle. 

An all-new ‘Kappa’ 1.4-litre T-GDi power unit replaces the earlier 1.6-litre GDi engine and produces 138bhp, four per cent more than its predecessor despite its lower displacement. The engine’s turbocharger ensures a wider torque band than the earlier 1.6-litre engine, making it more responsive in a wider range of driving conditions – while also reducing emissions. 242Nm torque is available from 1,500 to 3,200rpm, with emissions (on the WLTP cycle converted back to NEDC 2.0) as low as 127g/km when fitted with the seven-speed Dual-Clutch Transmission. Manual models emit 132g/km. Acceleration to 62mph is completed in just 8.8 seconds (9.1 seconds for DCT versions), with a top speed of 130mph for manual derivatives and 128mph on DCT versions.

Both 1.0- and 1.4-litre T-GDi engines are fitted with a gasoline particulate filter to further reduce tailpipe emissions, ensuring the Ceed Sportswagon goes beyond the requirements of the Euro 6d TEMP standard.

All-new ‘Smartstream’ diesel engine

The Ceed Sportswagon is also available with Kia’s all-new ‘Smartstream’ diesel engine. Designed to go beyond the stricter limits laid down by the latest Euro 6d TEMP emissions standard, the 114bhp 1.6-litre CRDi (Common-Rail Direct injection) uses Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. The 1.6-litre diesel powerplant produces 280Nm or 300Nm of torque when paired with manual or Dual-Clutch Transmissions respectively.

With a six-speed manual transmission, the 114bhp engine emits as little as 104g/km on ‘2 Nav’ models, and 109g/km on ‘2’, ‘3’ and ‘First Edition’ grades (combined, WLTP, converted back to NEDC 2.0). With a DCT gearbox, the engine manages just 108g/km.

The Ceed Sportswagon’s 1.6-litre ‘U3’ diesel engine features a range of components designed to improve sound insulation and refinement. These include a timing belt cover and more insulated cylinder block cover, engine undercover, and oil pan cover.

In 2019, the Ceed family will be available with Kia’s all-new ‘EcoDynamics+’ 48-volt mild-hybrid technology, to further reduce CO2 emissions. The ‘EcoDynamics+’ powertrain supplements acceleration with power from a 48-volt battery, while a new Mild-Hybrid Starter-Generator unit extends engine ‘off time’ with a ‘Moving Stop & Start’ function. The technology makes its debut on the latest Sportage.

Transmissions

Apart from the 1.0-litre T-GDi and 1.6-litre T-GDi powerplants, where a six-speed manual gearbox comes as standard, buyers of the Ceed Sportswagon have the option of a six-speed manual or Kia’s seven-speed auto dual-clutch (7-DCT) automatic transmission.

This transmission has been developed in-house with the aim of enhancing fuel efficiency while delivering the comfort and smoothness of a torque converter transmission in automatic mode with the sportiness of a manual when the driver chooses to take control of gear changes.

The manual gearboxes in the Ceed Sportswagon are six-speed units with a wide spread of ratios and long final drives to help bring down fuel consumption and CO2 emissions. They are light and compact with a short, slick shift. 

Intelligent Stop and Go (ISG)

All versions of the Ceed Sportswagon are fitted with Kia's Intelligent Stop and Go (ISG) stop-start system to reduce fuel consumption and emissions in traffic. As the name implies, this switches off the engine when the car comes to rest and the driver puts the gear stick into neutral and releases the clutch pedal, or brings the car to a stop with automatic transmission. The engine restarts instantly as soon as the clutch pedal is partially engaged again, or the driver releases the brake pedal in automatics. This feature means the car is not using fuel and no emissions are released when it is at rest.

ISG consists of crankshaft position, battery and vacuum sensors plus neutral, on-off and clutch switches that feed into an electronic control unit. This operates the ISG starter, intelligent alternator and cluster. The air conditioning units and bonnet switch also feed into the ISG ECU.

The crankshaft position sensor measures the crankshaft angle during engine run-out and monitors it while the vehicle is stopped, ensuring the starter is activated for as short a time as possible by optimising cranking and combustion. The battery sensor monitors battery condition and temperature, while the clutch and neutral switches recognise when drivers wish to continue driving and ensure the engine is started. There is a brake booster pressure sensor to make sure the engine continues to operate if brake boost falls too low.

A new heavy-duty maintenance-free Absorbent Glass Mat (AGM) battery delivers the power necessary to run the system, and intelligent alternator management reduces drain on the battery while accelerating and recharges the battery during coasting and braking. The system has been engineered not to stop the engine during warm-up after a cold start or if the air conditioning is working hard. Drivers can also manually turn off ISG through a switch next to the gear stick.

          TECHNOLOGY

Innovation sits at the heart of the Kia Ceed Sportswagon, which will become one of the most high-tech cars in its class.

The cabin features a wide range of new technologies to enhance comfort and convenience for occupants. The ‘floating’ infotainment system is available as either a 7.0-inch touchscreen audio system or an 8.0-inch touchscreen satellite navigation system, with navigation and Kia Connected Services powered by TomTom®. The system enables full smartphone integration with Apple CarPlay™ and Android Auto™. Android Auto™ is designed to work with Android phones running 5.0 (Lollipop) or higher. The Ceed Sportswagon’s Apple CarPlay™ system is compatible with the iPhone 5 and every iPhone released since. The Ceed Sportswagon ‘First Edition’ features a powerful JBL Premium sound system with Clari-Fi music restoration technology.

A Drive Mode Select system on DCT versions will enable owners to tailor their driving experience, with Normal and Sport mode. Drivers can use Drive Mode Select to alter the level of effort required to steer the car, while each mode subtly changes the character of the engine. Normal mode maximises the potential for greater fuel efficiency and offers more relaxed steering inputs. Sport mode enhances throttle responses, enables faster acceleration – from a standstill and at speed – and adapts the steering to offer additional weight and more decisive responses to driver inputs.

Standard technologies include full Bluetooth® smartphone integration, Android Auto™ and Apple Carplay™, as well as automatic lights on all versions. A wireless smartphone charger, heated front and outer rear seats are featured on the ‘First Edition’ grade.

On the outside, the Ceed Sportswagon is fitted with newly designed ‘ice cube’ style LED daytime running lights (DRL) as standard. Previously, these were only featured on Kia ‘GT’ and ‘GT Line’ models, embedded into the front bumper – the ‘ice cube’ DRLs are now integrated into the headlamp units on every model in the Ceed Sportswagon range. Full LED headlamps are also available on the ‘First Edition’ grade.

          SAFETY

In addition to the car’s seven standard airbags, advanced driver assistance technologies further enhance occupant protection, using active safety systems to mitigate the risk of collisions. Standard safety technologies include High Beam Assist (HBA), Driver Attention Warning (DAW), Lane Keeping Assist (LKA) with Forward Collision-Avoidance Assist – City (FCA). Pedestrian detection is available on all manual versions from ‘3’ grades and upwards and as part of an optional Advanced Driving Assistance Pack (ADAP) on ‘2’, ‘2 Nav’ and DCT versions of ‘3’ specification.

A first for any Kia sold in Europe; the Ceed Sportswagon is available with Lane Following Assist (LFA) on the DCT-equipped ‘First Edition’ model. Lane Following Assist tracks vehicles in front of the car in traffic and detects road markings to keep it in its lane on the motorway. The system controls acceleration, braking and steering depending on the convoy of vehicles in front, using radar sensors to maintain a safe distance from the vehicle in front. Lane Following Assist (LFA) operates between 0 and 81mph.

Additional available technologies include Smart Cruise Control with Stop & Go, Blind Spot Collision Warning (BCW), Speed Limit Information Function (SLIF), Smart Parking Assist System (SPAS), and pedestrian recognition with haptic steering wheel warnings for the Forward Collision-Avoidance Assist system (FCA). These features are standard equipment on the ‘First Edition’.

Every Ceed Sportswagon is equipped as standard with Kia’s Vehicle Stability Management (VSM). VSM ensures stability when braking and cornering by controlling the car’s Electronic Stability Control (ESC) if it detects a loss of traction.

          SPECIFICATION HIGHLIGHTS

All versions of the Ceed Sportswagon are comprehensively equipped and feature an extensive package of comfort, convenience and safety items which becomes progressively more luxurious with every step up the range.

Grade ‘2’ are fitted with many features that are usually a cost option on rivals, including cruise control with speed limiter, air conditioning, an alarm system, front wiper de-icer, electric windows all-round and automatic headlight control. Other features include 16-inch alloy wheels with locking wheel nuts, front fog lights, projection headlights and cornering lights, electrically adjustable and heated door mirrors in body colour, a high gloss black front grille, chrome window surrounds and LED rear lights. Moving inside, there’s black premium cloth seat trim, a leather trimmed steering wheel, gearshift and hand brake and a rear centre armrest. A seven-inch touchscreen audio display is provided, along with a reversing camera system with dynamic guidelines, DAB radio, Bluetooth® with voice recognition and music streaming Android Auto™ and Apple CarPlay™ smartphone compatibility with voice control. Safety has been given a high priority with Lane Keeping Assist (LKA), High Beam Assist (HBA), Driver Attention Warning (DAW), Hill Start Assist Control (HAC) and Forward Collision-Avoidance Assist – City (FCA) all included as standard.

The newly introduced ‘2 Nav’ models feature all of this equipment plus an eight-inch touchscreen satellite navigation with European mapping and traffic messaging channel is standard, along with Kia Connected Services featuring TomTom® Live.

Grade ‘3’ builds on the comprehensive equipment levels you’ll find on grade ‘2 Nav’, with the addition of 17-inch alloy wheels, privacy glass and rain sensing front wipers, in addition to black cloth seat trim with black faux leather bolsters and power lumbar support for the front seats. Other equipment includes dual-zone automatic air conditioning, electrically folding door mirrors with LED indicators, an auto-dimming rear view mirror and rear parking sensors, in addition to a 4.2-inch supervision colour cluster display, a USB fast charger in the front centre console and a dual-tone horn. The central fascia is in high gloss black, while the interior door handles have a chrome finish. Manual gearbox variants have the Forward Collision-Avoidance Assist (FCA) system upgraded to include pedestrian detection.

The ‘First Edition’ grade sits at the top-of-the Ceed Sportswagon range and is the model of choice for technology fans. A Smart Park Assist System (SPAS) integrates front and rear parking sensors with the ability to automatically park in parallel or perpendicular spaces, while smart cruise control with stop and go functionality and a Drive Mode Selector are featured when the seven-speed Dual-Clutch Transmission (DCT) is chosen. There are black leather seats with contrast grey stitching, heated and ventilated front seats, heated outer rear seats and a 10-way power adjustable driver’s seat with memory. A wide electric tilt and slide sunroof with automatic roll blind also comes fitted to ‘First Edition’ grade, along with LED bi-function headlights and cornering lights, an electronic parking brake, heated steering wheel, aluminium pedals, smart entry system with engine start/stop button and an eight-speaker JBL® premium sound system with wireless mobile phone charger. Extra safety systems include Blind Spot Collision Warning (BCW), Speed Limit Information Function (SLIF) and Forward Collision-Avoidance Assist (FCA) with Pedestrian Detection, Lane Following Assist (LFA) is available on DCT models only.

   WARRANTY AND AFTER-CARE

Kia set a new benchmark in 2007 when it launched the cee'd with an industry-best seven-year/100,000-mile warranty. That demonstration of faith in the quality and reliability of Kia products was subsequently extended to every model.

A major benefit is that it is transferable to subsequent owners at no charge, as long as the seven-year time limit has not been reached and the mileage is below 100,000.

The mechanical warranty is supported by a 12-year anti-perforation warranty and a five-year paint warranty.

Servicing is required every 20,000 miles (10,000 miles for the T-GDi engines) or once a year, whichever comes soonest. The Ceed Sportswagon is available with Kia’s ‘Kia Care’ service plans, which have been developed to provide customers with a wide range of service plan options for any Kia model within the first seven years of the vehicle’s life – matching its industry-leading seven-year warranty.

The service plans include a comprehensive range of options including the original, traditional, first, third and fifth services and those in between, but in addition a customer can now purchase services up to and including the seventh service which matches the full length of the warranty. The plans are available for all Kia owners and can be purchased at any point of ownership for cars up to five years old.

The Kia Promise was introduced to give customers the best ownership experience by giving them access to seven key benefits. The Kia Promise is activated after purchase and is done by simply registering on the online portal, MyKia. Along with the industry leading seven-year/100,000 mile warranty, other benefits of the Kia Promise include complimentary seven day insurance and £250 Insurance Excess Return for one year; easy to use Click & Collect on Genuine Kia accessories; convenient online service booking; Family-Like Care and Accident AfterCare. Every new Kia also comes with complimentary Roadside Assistance for 12 months. When a customer registers on MyKia, Kia Roadside Assistance Plus, the highest level of cover provided by the RAC, can be unlocked, which includes onward travel and European cover.

      FIVE MINUTES WITH PAUL PHILPOTT

Burning questions that you would love to ask our President and CEO

Q.How important is the Ceed in the UK?
            Currently it is our third best-selling model in the UK, accounting for around 10 per cent of our sales. Globally, the first- and second-generation cee’d has sold more than 1.28 million units in its relatively short 11-year life, and we anticipate that the new Ceed will sell at an even quicker rate.

Q.How significant is the Sportswagon to the Ceed’s model mix?
            The five-door hatchback makes up the majority of sales, while Sportswagon models have traditionally accounted for approximately 40 per cent of all Ceed production since its launch in 2007. This compares to around 30 per cent for other C-segment vehicles with estate variants. Here in the UK, last year Sportswagon sales accounted for almost a quarter of all cee’d registrations and we expect that to grow with the latest car.

Q.What sales targets have you set for the Ceed Sportswagon for the UK market?
            We never release sales or production targets for individual models; however, we expect the five-door hatchback and Sportswagon models to outsell their predecessors.

Q.And what sales targets have you set for the Kia brand as a whole in the UK?
            There are likely to be some challenges in the UK new car market next year, but we fully expect to reach another new sales record in 2019, of in excess of 96,000 units. During 2018, we achieved 95,764 sales, in a market that was down overall. And this was achieved in a year when the cee’d was on runout, the Sportage was reaching mid-life facelift time and of course the industry faced challenges with the transition from NEDC to WLTP fuel economy figures.

Q.What elements of the Ceed make you proud to be leading Kia Motors UK?
            The Ceed continues the remarkable trend established by our first European design, engineered and built version launches in 2007. It has played a significant role in the growth of the Kia brand both in the UK and across Europe and I believe the new car will continue that performance. This latest version answers every challenge that has been levelled at cee’d in the past. Vehicle dynamics are transformed. Refinement reaches a new level. Safety and driver assistance technology sets new standards in the class. Plus the Ceed Sportswagon has stand-out styling in a segment where many contenders are somewhat anonymous.

Q.Are you worried about the downturn in diesel sales?
            Yes of course we are concerned, but we think the launch of our new 1.6-litre ‘U3’ engine is quite timely, as it’s very clean and efficient. It exceeds the requirements of the latest, most demanding emissions regulations, including Euro 6d TEMP, and it is one of the most efficient diesel engines in the C-segment. Diesel power has traditionally been very popular in the Ceed Sportswagon’s predecessor, however if buyers want to opt for petrol, we have a range of highly efficient, cutting-edge turbocharged petrol engines that will exceed their expectations.

Q.What message would you like to send to potential diesel customers?
            With the introduction of the latest emissions regulations, specifically the upcoming Euro 6d TEMP standards, Kia diesel engines have never been cleaner. They are fitted with Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. For higher mileage users, diesel cars make total sense, delivering low running costs and exceptional fuel economy figures. 

Q.How important are fleet sales for the Ceed Sportswagon?
Previous generations have always been essential in our plan for sustainable fleet and business growth and I am certain that the Ceed Sportswagon will continue that trend. Kia’s strategy in the business market in the UK has been to deliver sensible choices for business users where residual values contribute to excellent operating costs. Ceed Sportswagon delivers the technology, safety, reliability and appeal that the fleet market demands in a stylish, comfortable and satisfying package.

             FREQUENTLY ASKED QUESTIONS

            We've anticipated what you're likely to ask us

Q.Which engines are you forecasting to be the best sellers in the Ceed Sportswagon line-up?
The Ceed Sportswagon’s 1.4-litre T-GDi and 1.0-litre T-GDi petrol engines meet the needs of the majority of buyers. Combined, we expect the T-GDi petrol engines to account for the highest proportion of sales. Our new 1.6-litre ‘U3’ diesel engine will also account for a significant proportion of registrations, particularly for fleet customers looking to reduce total running costs.

Q.Are you looking to replace the three-door pro_cee’d?
Demand for traditional three-door hatchbacks is decreasing – there are no plans to introduce a three-door Ceed to the range at this time. The three-door pro_cee’d made up only a very small proportion of total Ceed sales – buyers favoured the five-door hatchback and Sportswagon. The ProCeed Shooting Brake serves as a replacement for the three-door pro_cee’d and offers stunning looks, great dynamism and a truly unique proposition in the medium car segment. 

Q.Will Kia consider launching a four-door saloon version of the Ceed?
            There are no plans at this time to offer a Ceed saloon in Europe. 

Q.Are there any plans for mild hybrid, plug-in hybrid or electric versions of the all-new Ceed?
We have the technology for a range of electrified powertrains and can confirm that the Ceed family will get our 48V mild-hybrid technology during 2019. Hybrid and plug-in hybrid powertrains are being considered for later in the Ceed’s life. We are evaluating electric powertrains for all of our future products, but we have no immediate plans for an electric Ceed at this time

Q         How long will the ‘First Edition’ be available for? Are the volumes limited, or is it on-sale for a set period of time?
            Traditionally the feature rich ‘First Edition’ models are on sale for approximately one year, while we assess the viability of launching a permanent addition to the model line-up.

Q         Which C-segment cars has Kia identified as the Ceed Sportswagon development benchmarks?
            The segment has a number of very strong contenders, with the Volkswagen Golf and Ford Focus the key benchmark models for the Ceed Sportswagon, particularly in terms of packaging and driving performance.

Q         Under the new WLTP emissions test, how will official CO2 emissions from the new Ceed Sportswagon compare to the old model?
As with the majority of other manufacturers, we expect official WLTP CO2 (converted back to NEDC 2.0) ratings to come in slightly higher than earlier models tested under NEDC conditions. However, we have introduced two new engines (1.4-litre T-GDi petrol and 1.6-litre ‘U3’ diesel) and made significant modifications to other engines.

Q         Does the new diesel engine require Diesel Exhaust Fluid (DEF) to meet emissions regulations? How often will buyers have to refill the Diesel Exhaust Fluid tank?
Like many of its rivals, the Ceed Sportswagon’s new diesel engine requires urea for its Selective Catalytic Reduction (SCR) emissions control system. The SCR system enables the Ceed Sportswagon to meet the latest Euro 6 emissions regulations – it is fully compliant with the 6d TEMP regulations. Depending on use, buyers will need to top-up the 12-litre tank after around 5,000 miles, though that varies from model to model. The car alerts the driver when the tank gets low and, if ignored, will eventually prevent the car from starting.

Ends

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson
Director of Corporate Communications

 E: skitson@kia.co.uk   
T: 01932 832075 M: 07795 011 936

Daniel Sayles
Press Relations Manager

E: dsayles@kia.co.uk  
T: 01932 832073 M: 07747 149 149

Sara Robinson     
Senior Press Officer

E: srobinson@kia.co.uk
T: 01932 832072 M: 07919 482 332

Moyosola Fujamade
Press Officer (events)

E: mfujamade@kia.co.uk  
T: 01932 832069 M: 07471 216 343

Lauren Martin
Press Officer (press fleet)

E: lmartin@kia.co.uk
T: 01932 832071  M: 07557 268 252

Melissa Lodge
Press Office Assistant

E: mlodge@kia.co.uk 
T: 01932 832079 M: 07795 011 475

 

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ACCORDION TITLE

ACCORDION CONTENT

GENERAL

Ceed Sportswagon

THE CEED SPORTSWAGON ON (JUST OVER) A PAGE                                                         

A quick resume of the Ceed Sportswagon for those with an urgent deadline

General

  • Name updated: cee’d becomes Ceed
  • Third-generation car, built in Žilina, Slovakia
  • More than 1.3 million first- and second-generation cee’d models have been built
  • Designed, engineered and built in Europe
  • Extensive testing completed on European roads and at the Nürburgring race circuit, with validation testing on UK roads
  • 11-model range based on three engines, two transmissions and four trim grades
  • Sportswagon five-door estate was the second of a whole family of all-new Ceed models
  • An important car for Kia in the UK, it’s the third best-selling model behind Sportage and Picanto and accounts for almost 10 per cent of the company’s sales

Body

  • Inspired by the emotional design character of the Stinger
  • Designed under the direction of Gregory Guillaume, European Head of Design and Peter Schreyer, President of Design and Chief Design Officer
  • New from the ground up, built on Kia’s new ‘K2’ platform
  • Lower, wider and with a dynamic and sportier appearance
  • Wheelbase and overall length remain similar to before, but with 20mm shorter front overhang and 115mm extended rear overhang
  • Straight lines replace the rounded-off edges of its predecessor
  • Wider ‘tiger-nose’ grille and lower air intake
  • LED front daytime running lights integrated into the headlights as standard on all models
  • New rear daytime running lights delivers greater visibility and recognition

Interior

  • More efficient packaging with more headroom in the front row and greater shoulder room for rear passengers
  • Better ergonomics with a lower driving position
  • Horizontal dashboard layout for a more sculptural, seamless and slimline appearance. The design creates greater space and a sense of openness for front seat passengers, with more footwell space and a clearer view ahead
  • Higher-quality materials used throughout the cabin, with a higher proportion of soft-touch materials intensifying the refined and upscale ambience of the cabin
  • 7.0- or 8.0-inch ‘floating’ touchscreen infotainment system, depending on grade
  • Class-leading luggage space (now 625 litres) with lower lift-over height, making it easier to load heavier items into the boot. Maximum boot capacity of 1,694 litres

Powertrains and running gear

  • Elevated dynamism and driver engagement
  • New fully independent suspension delivers greater agility and quicker handling responses, with revised spring and damper rates and a faster steering rack
  • All engines are turbocharged and meet the latest Euro 6d TEMP emissions regulations
  • All-new 138bhp 1.4-litre T-GDi petrol engine with 242Nm of torque
  • All-new ‘U3’ 114bhp 1.6-litre CRDi diesel engine featuring Selective Catalyst Reduction emissions control technology to regulate emissions
  • 7DCT transmission available with 1.4-litre T-GDi and 1.6-litre CRDi engines
  • Refinement enhanced with extra soundproofing

Technology and safety

  • The ‘First Edition’ is the first Kia to offer Lane Following Assist technology
  • Standard safety technologies on all grades include High Beam Assist (HBA), Driver Attention Warning (DAW), Lane Keeping Assist (LKA) and Forward Collision Warning with Forward Collision-Avoidance Assist (FCA).
  • Blind-Spot Collision Warning (BCW) and Speed Limit Information Function (SLIF) standard on ‘First Edition’
  • Drive Mode Select system with ‘Normal’ and ‘Sport’ modes fitted to DCT versions
  • 8.0-inch touchscreen satellite navigation with European mapping standard on ‘3’ and ‘First Edition’ models
  • Android Auto™ and Apple CarPlay™ smartphone compatibility as standard
  • Kia Connected Services featuring TomTom® Live on ‘3’ and ‘First Edition’ grades
  • Eight-speaker JBL® premium sound system with Clari-Fi music restoration fitted to ‘First Edition’
  • Wireless phone charger on ‘First Edition’ grade
  • Reversing Camera System with Dynamic Guidelines standard on all grades
  • Smart Park Assist System (SPAS) with parallel, perpendicular and reverse parking capabilities on ‘First Edition’ grade, as well as front and rear parking sensors

          INTRODUCTION

  • Athletic new design for Kia’s C-segment estate
  • Name updated: cee’d becomes Ceed
  • Designed, engineered and built in Europe
  • New from the ground up with latest technology
  • All engines are turbocharged and meet the latest Euro-6d-Temp emissions regulations
  • New safety and advanced driver assistance systems
  • First Kia to offer Lane Following Assist technology
  • 11 variants based on three engines, two transmissions and four trim lines

Since the first-generation Kia cee’d started production at Kia’s new Slovakian manufacturing facility in December 2006, more than 1.3 million units have been built. More than 660,000 of the second-generation models have been built since production began in 2012. A new naming format for the latest generation car – cee’d becomes Ceed – consolidates its reputation as a car for the Community of Europe, with European Design. As it enters its third iteration, the Ceed Sportswagon is expected to account for an even greater proportion of Kia’s European sales.

Like its predecessors, the Ceed Sportswagon has been designed, developed and engineered in Frankfurt by Kia’s European design, product development and R&D teams. It will be manufactured at the brand’s production facility in Žilina, Slovakia, alongside the Sportage and Venga models.

In 2017, the C-segment accounted for 22 per cent of all European vehicle sales and is consistently one of the two largest segments by volume. The outgoing cee’d accounted for 16 per cent of Kia’s total European sales in 2017 and has regularly ranked alongside the Sportage as one of the brand’s best-selling models in Europe in recent years.

Since the introduction of the cee’d, Kia’s annual European sales have more than doubled, from 225,000 in 2006 to more than 472,000 in 2017. In the medium term, Kia is targeting annual sales of more than 500,000 vehicles. The Ceed model family will therefore continue to underpin the sustained growth of the Kia brand for years to come, remaining one of Kia’s best-selling product lines. The Ceed Sportswagon occupies a unique position in the Kia line-up, perceived by buyers as the most dynamic and sporty volume car to drive, while also being one of the most reliable, practical and recognisable.

The Ceed five-door hatchback makes up the majority of sales, while Sportswagon models have accounted for approximately 40 per cent of all Ceed sales since its launch in 2007 (compared to around 30 per cent for other C-segment vehicles with estate variants).

          DESIGN AND PACKAGING

The Ceed Sportswagon has been designed at the brand’s European design centre in Frankfurt, Germany, under the direction of Gregory Guillaume, European Head of Design, and Peter Schreyer, President of Design and Chief Design Officer. Carrying over the sporty, emotional design character of the Stinger, the Ceed Sportswagon conveys a more self-confident new look – one that is both emotive and precise in its execution.

Lower, wider, and with a longer rear overhang than the car it replaces, the Ceed Sportswagon’s cab-rearward silhouette exhibits a more mature sense of athleticism. Straight lines replace the rounded-off edges of its predecessor, evolving the front of the car with a wider ‘tiger-nose’ grille and lower air intake, and precise, linear shapes framing its ‘face’. The new model features LED daytime running lights as standard, echoing the appearance of earlier cee’d GT and ‘GT-Line’ models.

In profile, the sharp, straight lines visually lengthen the bonnet. A greater sense of maturity and strength is created in its shoulder line, which now runs along a more horizontal plane. The model adopts the wide C-pillar that has become a hallmark of Kia design in recent years, enhancing its cab-rearward stance. This also gives the upper window-line a sleek new ‘half-moon’ shape. At the rear, new LED daytime running lights give the Ceed Sportswagon greater visibility – and recognition – on the road. Paired with straight lines in the bodywork and a subtle rear boot spoiler, the car presents a more stable overall appearance.

Constructed on Kia’s new ‘K2’ platform and sharing near-identical dimensions to the five-door hatchback, the Ceed Sportswagon is 20mm wider (1,800mm) and 20mm lower (1,465mm) than the outgoing model. Its wheelbase remains the same at 2,650mm, with the front overhang shortened by 20mm (to 880mm), and rear overhang extended by 115mm (now 1,070mm). Extending the straight lines of the bodywork, and capped with a subtle tailgate spoiler, the Ceed Sportswagon joins its five-door hatchback sibling in presenting a stable, sporty aesthetic. The model boasts a significantly larger, 625-litre (VDA) boot that is not only class-leading, but better than many estate cars from the class above. In addition, there is greater shoulder room for rear passengers, more headroom in the front row, and a lower driving position. By folding the rear seats down, the generously sized cargo space can be extended to 1,694 litres (VDS). The boot lip is also substantially lower – the lower lift-over height makes it easier to load heavier items into the boot.

C-segment tourer customers’ expectations go beyond cargo capacity, so Kia’s designers have ensured versatility and usability are key strengths for the Ceed Sportswagon, making it one of the most practical cars in its class. The split-fold rear seats are fitted in a 40:20:40 configuration and can be folded remotely with a single touch from a lever just inside the tailgate. With the seats folded, the boot floor is completely flat. Every Ceed Sportswagon features an underfloor box to secure or hide smaller items, as well as a tonneau cover and a bag hook to prevent groceries and other items rolling around the load bay. Integrated roof rails are also fitted as standard to facilitate supplementary stowage.

Moving inside

Inside the cabin, the Ceed Sportswagon is more ergonomic than ever, and with higher-quality materials used throughout. The cabin architecture from the most recent Kia vehicles has been adapted for the Ceed, with the dashboard laid out horizontally for a more sculptural, seamless and slimline appearance. This design also creates greater space and a sense of openness for the front passenger, creating more room in the footwell and a clearer view ahead.

For all models, the dash is split into an upper area – for the ‘floating’ touchscreen infotainment system – and lower area, housing controls for audio and heating and ventilation. Driver-centric in its layout, the centre console is angled slightly towards the driver’s seat for ease of use on the move. The interior is finished in a higher proportion of sophisticated soft-touch materials throughout, subtly intensifying the refined and upscale ambience of the cabin. Surfaces are finished with metallic or satin chrome trim, with buyers able to choose from a range of cloth, faux-leather or genuine leather upholstery. A leather-wrapped steering wheel and gearstick are standard on all grades.

The new platform supports the Ceed Sportswagon’s more efficient packaging, with a more spacious cabin than before. The wider body creates greater shoulder room for rear passengers, while a lower seating position in the rear creates sufficient knee and leg room for passengers in the second row. Despite the lower roofline, the platform and lowered front seating position create greater front-row headroom than before (now 986mm). The lower rear bench also ensures similar levels of headroom for rear passengers.

While the Ceed Sportswagon five-door estate occupies a marginally larger on-road footprint to its predecessor, it boasts a larger 625-litre (VDA) boot – increased in size by 115-litres. The boot lip is also substantially lower than before – the lift-over height is reduced by 87mm compared to the outgoing cee’d, making it easier to load heavier items into the boot. A split-level boot floor allows owners to lower or raise the height of the boot floor, to accommodate larger cargo or create a hidden compartment beneath. By folding the 40:20:40 split rear seats down, the carrying capacity is extended to a class-leading 1,694-litres (VDS).

Grade ‘2’ and ‘2 Nav’ models feature black premium cloth seat upholstery, with grade ‘3’ versions boasting black cloth seat trim with black faux leather bolsters. Crowning the line-up is the ‘First Edition’ with black leather seats with contrast grey stitching.

The fascia trim is either metallic effect on grade ‘2’ and ‘2 Nav’ or high-gloss black on all other versions, with satin chrome finish interior door handles for grade ‘3’ and ‘First Edition’ models. The headlining across the range is in light grey. Stainless-steel pedals feature on the ‘First Edition’ version. All Ceed Sportswagon models feature a handy centre console armrest with storage box, with sliding functionality on the ‘First Edition’ grade.

          DYNAMICS

The Ceed Sportswagon has been engineered with European buyers in mind. Tested exhaustively on European roads – including the UK – Kia’s test tracks in Korea and at the infamous Nürburgring race circuit in Germany, the Kia Ceed Sportswagon will provide relaxed and safe family motoring and easy, economical long-distance motorway cruising for those who use their cars for business or travel.

The ride and handling characteristics of the new model have been tuned to elevate the car over its predecessor in terms of dynamism and driver engagement. At the same time, a focus throughout the new model’s development on eliminating noise and vibrations means the cabin of the Ceed Sportswagon is more refined than ever.

The new fully independent suspension system provides drivers with more agile and immediate handling responses, complemented by revised spring and damper rates. The ride has been developed on Europe’s wide variety of road surfaces, remaining comfortable while giving drivers the confidence of tighter body control under cornering and stability at higher speeds.

The front springs are now 40 per cent stiffer and the torsional rigidity of the front stabiliser is reduced by 22 per cent. In addition to accommodating the lighter range of engines, these modifications enable more immediate handling responses and a flatter ride under cornering, reducing understeer and producing greater mechanical grip. The front suspension is aided by a new damper valve system to absorb smaller vibrations. Conversely, the rear spring rate has been relaxed by 10 per cent, absorbing small vibrations and giving the Ceed Sportswagon a relaxed gait at a cruise or over broken road surfaces. The adoption of a newly designed rear stabiliser, new trailing arm bushings, and optimised shock absorber bushings ensures maximum body control under cornering.

The Ceed Sportswagon features a 17 per cent more direct steering rack than its predecessor, with a 12.7:1 ratio from its electric motor-driven power steering system. Requiring just 2.44 turns of the wheel from lock-to-lock, the new model provides a more incisive response to drivers’ steering inputs.

Technology in the Ceed Sportswagon also plays a role in enhancing driver enjoyment, as well as safety. The front-wheel drive car features Electronic Stability Control (ESC) and Kia’s Vehicle Stability Management (VSM) system as standard. This enables the inclusion of Torque Vectoring by Braking technology, an additional electronic driver support feature which intelligently brakes the inside wheels to reduce understeer around corners – making the Ceed Sportswagon more enjoyable and confidence-inspiring to drive.

Refinement and the suppression of noise, vibration and harshness (NVH) was a principal focus during the Ceed Sportswagon’s development. Engineers analysed every element of cabin, engine and suspension insulation and ‘transfer paths’ for NVH. Compared to the outgoing cee’d, the new model features thicker, more insulating dashboard padding, new, more sound-absorbent insulation around the rear wheel arches, and a new insulation layer beneath the cabin carpet, reducing engine and road noise. Reshaped windscreen side mouldings and new, more comprehensive sealing around the doors have led to a reduction in wind noise. The Ceed Sportswagon is therefore quieter than its predecessor at every engine speed, with road noise at 37.5mph (60kph) reduced from 67.5 to 66.5dB. Wind noise is also reduced, with 63dB registering in the cabin at 68.75mph (110kph), compared to 64dB in the second-generation model.

The chassis and bodyshell also contribute to lower levels of vibration from poor road surfaces. A thicker rear crossmember and additional reinforcement beneath the rear cabin and boot floors reduce the effect of vibrations from the rear axle. New anti-vibration pads are also fitted to the upper cowl, at the base of the windshield, reducing the effect of engine vibrations on the cabin.

The Ceed Sportwagon’s 1.6-litre ‘U3’ diesel engine features a range of additional components designed to improve sound insulation and refinement. These include a timing belt cover and more insulated cylinder block cover, engine undercover, and oil pan cover.

          ENGINES

To coincide with the introduction of the Ceed Sportswagon, Kia is adding all-new petrol and diesel engines to the line-up. The company’s 138bhp 1.4-litre T-GDi (Turbocharged Gasoline Direct injection) power unit makes its debut in the Ceed and joins the 118bhp 1.0-litre T-GDi from its predecessor. A 7DCT (seven-speed auto Dual-Clutch Transmission) gearbox is available on all 1.4 T-GDi and 1.6 CRDi 114bhp models, alongside a six-speed manual transmission. The 1.4-litre T-GDi powerplant is available on ‘3’ and ‘First Edition’ grades.

An all-new 1.6-litre ‘Smartstream’ diesel engine made its first appearance in the Ceed Sportswagon, before being rolled out to other models in the Kia range, including the Optima, Stonic and Sportage. Designed to go beyond the stricter limits laid down by the latest Euro 6d TEMP emissions standard, the ‘Smartstream’ 1.6-litre CRDi (common-rail direct injection) uses Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. The 114bhp 1.6-litre CRDi powerplants is offered with a choice of six-speed manual or seven-speed dual-clutch automatic transmission.

Engine power, performance and fuel economy figures

Model

Power bhp

Torque Nm

0–60 sec

Max speed mph

Combined mpg
(WLTP)

CO2
(NEDC 2.0)

Sportswagon ‘2’ 1.0 T-GDi 6-speed manual ISG

118

172

10.9

118

47.1

120

Sportswagon ‘2’ 1.6 CRDi 6-speed manual ISG

114

280

10.7

119

57.6

109

Sportswagon ‘2 Nav’ 1.0 T-GDi 6-speed manual ISG

118

172

10.9

118

49.6

115

Sportswagon ‘2 Nav’ 1.6 CRDi 6-speed manual ISG

114

280

10.7

119

60.1

104

Sportswagon ‘3’ 1.0 T-GDi 6-speed manual ISG

118

172

10.9

118

47.1

128

Sportswagon ‘3’ 1.4 T-GDi 6-speed manual ISG

138

242

8.8

130

45.6

132

Sportswagon ‘3’ 1.4 T-GDi 7-speed DCT ISG

138

242

9.1

128

44.8

127

Sportswagon ‘3’ 1.6 CRDi 6-speed manual ISG

114

280

10.7

119

57.6

109

Sportswagon ‘3’ 1.6 CRDi 7-speed DCT ISG

114

300

10.7

119

56.5

108

Sportswagon ‘First Edition’ 1.4 T-GDi 6-speed manual ISG

138

242

8.8

130

44.8

132

Sportswagon ‘First Edition’ 1.4 T-GDi 7-speed DCT ISG

138

242

9.1

128

44.1

127


The petrol engines

The trio of petrol engines are turbocharged direct-injection (T-GDi) units from Kia's Kappa family. The 1.0-litre engine has been joined by an all-new 138bhp 1.4-litre version, replacing the 1.6 GDi unit used in the Ceed Sportwagon’s predecessor.

The 1.0-litre T-GDi engine fits in perfectly with Kia's downsizing strategy by delivering exceptional power and torque from only three cylinders and a cubic capacity of just 998cc, thanks to turbocharging and direct injection. The T-GDi unit sprays a fine mist of fuel directly into the cylinders through a high-pressure (up to 200 bar) injection system, resulting in highly efficient combustion. Direct injection with turbocharging also helps to boost low-speed response and driveability.

The key targets were instantaneous response, high combustion efficiency and exemplary torque across a wide portion of the rev band. The 1.0-litre 12-valve T-GDi engine develops 118bhp at 6,000rpm and 172Nm of torque continuously from 1,500rpm to 4,000rpm, and features a number of innovative technical solutions. There are laser-drilled injectors with six holes laid out in a pyramid shape so that the fine mist of fuel is spread evenly throughout the cylinders. A straight air intake port ends in a sharp air intake throat, reducing air resistance at all stages of the process. This improves cylinder tumble flow for faster, more efficient combustion while suppressing engine knocking.

There is a single-scroll turbocharger paired with an electric wastegate motor. This improves turbocharger performance while scavenging clean air for the engine to re-use for combustion. At the same time, it allows the wastegate to open to improve the flow of spent exhaust gases. It is an innovative system which allows higher low-end torque, more immediate response at any throttle opening and improved fuel economy at high engine loads.

The engine is fitted with an integrated exhaust manifold in a one-piece casting, improving sealing, reducing weight and lowering exhaust gas temperatures. Lower temperatures result in cleaner emissions by allowing the catalytic converter to operate more effectively. Engine temperatures are closely regulated by a dual-thermostat split cooling system, which allows the block and cylinder heads to be cooled independently. The main thermostat controls the flow of coolant to the cylinder heads above 88ºC to reduce knocking, while the engine block thermostat shuts off coolant flow above 105ºC to reduce friction and improve efficiency. 

There is continuously variable valve timing on the inlet and exhaust sides, electronic throttle control and light, low-friction moving parts. The crankshaft is offset from the centre line to aid smoothness. As a result of these detailed engineering measures, the T-GDi engine exhibits minimal throttle lag – the delay between the driver pressing the accelerator and the turbocharger delivering boost. The turbocharger is integrated within the exhaust manifold. 

For added durability, the cylinder block has been heat-treated and the crankshaft, pistons and connecting rods have been strengthened. 

The 1.0 T-GDi engine accelerates the Ceed Sportswagon from standstill to 60mph in 10.9 seconds, on the way to a top speed of 118mph. CO2 emissions are from 115g/km, depending on version, with up to 55.4mpg possible using the combined economy cycle. 

An all-new ‘Kappa’ 1.4-litre T-GDi power unit replaces the earlier 1.6-litre GDi engine and produces 138bhp, four per cent more than its predecessor despite its lower displacement. The engine’s turbocharger ensures a wider torque band than the earlier 1.6-litre engine, making it more responsive in a wider range of driving conditions – while also reducing emissions. 242Nm torque is available from 1,500 to 3,200rpm, with emissions (on the WLTP cycle converted back to NEDC 2.0) as low as 127g/km when fitted with the seven-speed Dual-Clutch Transmission. Manual models emit 132g/km. Acceleration to 62mph is completed in just 8.8 seconds (9.1 seconds for DCT versions), with a top speed of 130mph for manual derivatives and 128mph on DCT versions.

Both 1.0- and 1.4-litre T-GDi engines are fitted with a gasoline particulate filter to further reduce tailpipe emissions, ensuring the Ceed Sportswagon goes beyond the requirements of the Euro 6d TEMP standard.

All-new ‘Smartstream’ diesel engine

The Ceed Sportswagon is also available with Kia’s all-new ‘Smartstream’ diesel engine. Designed to go beyond the stricter limits laid down by the latest Euro 6d TEMP emissions standard, the 114bhp 1.6-litre CRDi (Common-Rail Direct injection) uses Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. The 1.6-litre diesel powerplant produces 280Nm or 300Nm of torque when paired with manual or Dual-Clutch Transmissions respectively.

With a six-speed manual transmission, the 114bhp engine emits as little as 104g/km on ‘2 Nav’ models, and 109g/km on ‘2’, ‘3’ and ‘First Edition’ grades (combined, WLTP, converted back to NEDC 2.0). With a DCT gearbox, the engine manages just 108g/km.

The Ceed Sportswagon’s 1.6-litre ‘U3’ diesel engine features a range of components designed to improve sound insulation and refinement. These include a timing belt cover and more insulated cylinder block cover, engine undercover, and oil pan cover.

In 2019, the Ceed family will be available with Kia’s all-new ‘EcoDynamics+’ 48-volt mild-hybrid technology, to further reduce CO2 emissions. The ‘EcoDynamics+’ powertrain supplements acceleration with power from a 48-volt battery, while a new Mild-Hybrid Starter-Generator unit extends engine ‘off time’ with a ‘Moving Stop & Start’ function. The technology makes its debut on the latest Sportage.

Transmissions

Apart from the 1.0-litre T-GDi and 1.6-litre T-GDi powerplants, where a six-speed manual gearbox comes as standard, buyers of the Ceed Sportswagon have the option of a six-speed manual or Kia’s seven-speed auto dual-clutch (7-DCT) automatic transmission.

This transmission has been developed in-house with the aim of enhancing fuel efficiency while delivering the comfort and smoothness of a torque converter transmission in automatic mode with the sportiness of a manual when the driver chooses to take control of gear changes.

The manual gearboxes in the Ceed Sportswagon are six-speed units with a wide spread of ratios and long final drives to help bring down fuel consumption and CO2 emissions. They are light and compact with a short, slick shift. 

Intelligent Stop and Go (ISG)

All versions of the Ceed Sportswagon are fitted with Kia's Intelligent Stop and Go (ISG) stop-start system to reduce fuel consumption and emissions in traffic. As the name implies, this switches off the engine when the car comes to rest and the driver puts the gear stick into neutral and releases the clutch pedal, or brings the car to a stop with automatic transmission. The engine restarts instantly as soon as the clutch pedal is partially engaged again, or the driver releases the brake pedal in automatics. This feature means the car is not using fuel and no emissions are released when it is at rest.

ISG consists of crankshaft position, battery and vacuum sensors plus neutral, on-off and clutch switches that feed into an electronic control unit. This operates the ISG starter, intelligent alternator and cluster. The air conditioning units and bonnet switch also feed into the ISG ECU.

The crankshaft position sensor measures the crankshaft angle during engine run-out and monitors it while the vehicle is stopped, ensuring the starter is activated for as short a time as possible by optimising cranking and combustion. The battery sensor monitors battery condition and temperature, while the clutch and neutral switches recognise when drivers wish to continue driving and ensure the engine is started. There is a brake booster pressure sensor to make sure the engine continues to operate if brake boost falls too low.

A new heavy-duty maintenance-free Absorbent Glass Mat (AGM) battery delivers the power necessary to run the system, and intelligent alternator management reduces drain on the battery while accelerating and recharges the battery during coasting and braking. The system has been engineered not to stop the engine during warm-up after a cold start or if the air conditioning is working hard. Drivers can also manually turn off ISG through a switch next to the gear stick.

          TECHNOLOGY

Innovation sits at the heart of the Kia Ceed Sportswagon, which will become one of the most high-tech cars in its class.

The cabin features a wide range of new technologies to enhance comfort and convenience for occupants. The ‘floating’ infotainment system is available as either a 7.0-inch touchscreen audio system or an 8.0-inch touchscreen satellite navigation system, with navigation and Kia Connected Services powered by TomTom®. The system enables full smartphone integration with Apple CarPlay™ and Android Auto™. Android Auto™ is designed to work with Android phones running 5.0 (Lollipop) or higher. The Ceed Sportswagon’s Apple CarPlay™ system is compatible with the iPhone 5 and every iPhone released since. The Ceed Sportswagon ‘First Edition’ features a powerful JBL Premium sound system with Clari-Fi music restoration technology.

A Drive Mode Select system on DCT versions will enable owners to tailor their driving experience, with Normal and Sport mode. Drivers can use Drive Mode Select to alter the level of effort required to steer the car, while each mode subtly changes the character of the engine. Normal mode maximises the potential for greater fuel efficiency and offers more relaxed steering inputs. Sport mode enhances throttle responses, enables faster acceleration – from a standstill and at speed – and adapts the steering to offer additional weight and more decisive responses to driver inputs.

Standard technologies include full Bluetooth® smartphone integration, Android Auto™ and Apple Carplay™, as well as automatic lights on all versions. A wireless smartphone charger, heated front and outer rear seats are featured on the ‘First Edition’ grade.

On the outside, the Ceed Sportswagon is fitted with newly designed ‘ice cube’ style LED daytime running lights (DRL) as standard. Previously, these were only featured on Kia ‘GT’ and ‘GT Line’ models, embedded into the front bumper – the ‘ice cube’ DRLs are now integrated into the headlamp units on every model in the Ceed Sportswagon range. Full LED headlamps are also available on the ‘First Edition’ grade.

          SAFETY

In addition to the car’s seven standard airbags, advanced driver assistance technologies further enhance occupant protection, using active safety systems to mitigate the risk of collisions. Standard safety technologies include High Beam Assist (HBA), Driver Attention Warning (DAW), Lane Keeping Assist (LKA) with Forward Collision-Avoidance Assist – City (FCA). Pedestrian detection is available on all manual versions from ‘3’ grades and upwards and as part of an optional Advanced Driving Assistance Pack (ADAP) on ‘2’, ‘2 Nav’ and DCT versions of ‘3’ specification.

A first for any Kia sold in Europe; the Ceed Sportswagon is available with Lane Following Assist (LFA) on the DCT-equipped ‘First Edition’ model. Lane Following Assist tracks vehicles in front of the car in traffic and detects road markings to keep it in its lane on the motorway. The system controls acceleration, braking and steering depending on the convoy of vehicles in front, using radar sensors to maintain a safe distance from the vehicle in front. Lane Following Assist (LFA) operates between 0 and 81mph.

Additional available technologies include Smart Cruise Control with Stop & Go, Blind Spot Collision Warning (BCW), Speed Limit Information Function (SLIF), Smart Parking Assist System (SPAS), and pedestrian recognition with haptic steering wheel warnings for the Forward Collision-Avoidance Assist system (FCA). These features are standard equipment on the ‘First Edition’.

Every Ceed Sportswagon is equipped as standard with Kia’s Vehicle Stability Management (VSM). VSM ensures stability when braking and cornering by controlling the car’s Electronic Stability Control (ESC) if it detects a loss of traction.

          SPECIFICATION HIGHLIGHTS

All versions of the Ceed Sportswagon are comprehensively equipped and feature an extensive package of comfort, convenience and safety items which becomes progressively more luxurious with every step up the range.

Grade ‘2’ are fitted with many features that are usually a cost option on rivals, including cruise control with speed limiter, air conditioning, an alarm system, front wiper de-icer, electric windows all-round and automatic headlight control. Other features include 16-inch alloy wheels with locking wheel nuts, front fog lights, projection headlights and cornering lights, electrically adjustable and heated door mirrors in body colour, a high gloss black front grille, chrome window surrounds and LED rear lights. Moving inside, there’s black premium cloth seat trim, a leather trimmed steering wheel, gearshift and hand brake and a rear centre armrest. A seven-inch touchscreen audio display is provided, along with a reversing camera system with dynamic guidelines, DAB radio, Bluetooth® with voice recognition and music streaming Android Auto™ and Apple CarPlay™ smartphone compatibility with voice control. Safety has been given a high priority with Lane Keeping Assist (LKA), High Beam Assist (HBA), Driver Attention Warning (DAW), Hill Start Assist Control (HAC) and Forward Collision-Avoidance Assist – City (FCA) all included as standard.

The newly introduced ‘2 Nav’ models feature all of this equipment plus an eight-inch touchscreen satellite navigation with European mapping and traffic messaging channel is standard, along with Kia Connected Services featuring TomTom® Live.

Grade ‘3’ builds on the comprehensive equipment levels you’ll find on grade ‘2 Nav’, with the addition of 17-inch alloy wheels, privacy glass and rain sensing front wipers, in addition to black cloth seat trim with black faux leather bolsters and power lumbar support for the front seats. Other equipment includes dual-zone automatic air conditioning, electrically folding door mirrors with LED indicators, an auto-dimming rear view mirror and rear parking sensors, in addition to a 4.2-inch supervision colour cluster display, a USB fast charger in the front centre console and a dual-tone horn. The central fascia is in high gloss black, while the interior door handles have a chrome finish. Manual gearbox variants have the Forward Collision-Avoidance Assist (FCA) system upgraded to include pedestrian detection.

The ‘First Edition’ grade sits at the top-of-the Ceed Sportswagon range and is the model of choice for technology fans. A Smart Park Assist System (SPAS) integrates front and rear parking sensors with the ability to automatically park in parallel or perpendicular spaces, while smart cruise control with stop and go functionality and a Drive Mode Selector are featured when the seven-speed Dual-Clutch Transmission (DCT) is chosen. There are black leather seats with contrast grey stitching, heated and ventilated front seats, heated outer rear seats and a 10-way power adjustable driver’s seat with memory. A wide electric tilt and slide sunroof with automatic roll blind also comes fitted to ‘First Edition’ grade, along with LED bi-function headlights and cornering lights, an electronic parking brake, heated steering wheel, aluminium pedals, smart entry system with engine start/stop button and an eight-speaker JBL® premium sound system with wireless mobile phone charger. Extra safety systems include Blind Spot Collision Warning (BCW), Speed Limit Information Function (SLIF) and Forward Collision-Avoidance Assist (FCA) with Pedestrian Detection, Lane Following Assist (LFA) is available on DCT models only.

   WARRANTY AND AFTER-CARE

Kia set a new benchmark in 2007 when it launched the cee'd with an industry-best seven-year/100,000-mile warranty. That demonstration of faith in the quality and reliability of Kia products was subsequently extended to every model.

A major benefit is that it is transferable to subsequent owners at no charge, as long as the seven-year time limit has not been reached and the mileage is below 100,000.

The mechanical warranty is supported by a 12-year anti-perforation warranty and a five-year paint warranty.

Servicing is required every 20,000 miles (10,000 miles for the T-GDi engines) or once a year, whichever comes soonest. The Ceed Sportswagon is available with Kia’s ‘Kia Care’ service plans, which have been developed to provide customers with a wide range of service plan options for any Kia model within the first seven years of the vehicle’s life – matching its industry-leading seven-year warranty.

The service plans include a comprehensive range of options including the original, traditional, first, third and fifth services and those in between, but in addition a customer can now purchase services up to and including the seventh service which matches the full length of the warranty. The plans are available for all Kia owners and can be purchased at any point of ownership for cars up to five years old.

The Kia Promise was introduced to give customers the best ownership experience by giving them access to seven key benefits. The Kia Promise is activated after purchase and is done by simply registering on the online portal, MyKia. Along with the industry leading seven-year/100,000 mile warranty, other benefits of the Kia Promise include complimentary seven day insurance and £250 Insurance Excess Return for one year; easy to use Click & Collect on Genuine Kia accessories; convenient online service booking; Family-Like Care and Accident AfterCare. Every new Kia also comes with complimentary Roadside Assistance for 12 months. When a customer registers on MyKia, Kia Roadside Assistance Plus, the highest level of cover provided by the RAC, can be unlocked, which includes onward travel and European cover.

      FIVE MINUTES WITH PAUL PHILPOTT

Burning questions that you would love to ask our President and CEO

Q.How important is the Ceed in the UK?
            Currently it is our third best-selling model in the UK, accounting for around 10 per cent of our sales. Globally, the first- and second-generation cee’d has sold more than 1.28 million units in its relatively short 11-year life, and we anticipate that the new Ceed will sell at an even quicker rate.

Q.How significant is the Sportswagon to the Ceed’s model mix?
            The five-door hatchback makes up the majority of sales, while Sportswagon models have traditionally accounted for approximately 40 per cent of all Ceed production since its launch in 2007. This compares to around 30 per cent for other C-segment vehicles with estate variants. Here in the UK, last year Sportswagon sales accounted for almost a quarter of all cee’d registrations and we expect that to grow with the latest car.

Q.What sales targets have you set for the Ceed Sportswagon for the UK market?
            We never release sales or production targets for individual models; however, we expect the five-door hatchback and Sportswagon models to outsell their predecessors.

Q.And what sales targets have you set for the Kia brand as a whole in the UK?
            There are likely to be some challenges in the UK new car market next year, but we fully expect to reach another new sales record in 2019, of in excess of 96,000 units. During 2018, we achieved 95,764 sales, in a market that was down overall. And this was achieved in a year when the cee’d was on runout, the Sportage was reaching mid-life facelift time and of course the industry faced challenges with the transition from NEDC to WLTP fuel economy figures.

Q.What elements of the Ceed make you proud to be leading Kia Motors UK?
            The Ceed continues the remarkable trend established by our first European design, engineered and built version launches in 2007. It has played a significant role in the growth of the Kia brand both in the UK and across Europe and I believe the new car will continue that performance. This latest version answers every challenge that has been levelled at cee’d in the past. Vehicle dynamics are transformed. Refinement reaches a new level. Safety and driver assistance technology sets new standards in the class. Plus the Ceed Sportswagon has stand-out styling in a segment where many contenders are somewhat anonymous.

Q.Are you worried about the downturn in diesel sales?
            Yes of course we are concerned, but we think the launch of our new 1.6-litre ‘U3’ engine is quite timely, as it’s very clean and efficient. It exceeds the requirements of the latest, most demanding emissions regulations, including Euro 6d TEMP, and it is one of the most efficient diesel engines in the C-segment. Diesel power has traditionally been very popular in the Ceed Sportswagon’s predecessor, however if buyers want to opt for petrol, we have a range of highly efficient, cutting-edge turbocharged petrol engines that will exceed their expectations.

Q.What message would you like to send to potential diesel customers?
            With the introduction of the latest emissions regulations, specifically the upcoming Euro 6d TEMP standards, Kia diesel engines have never been cleaner. They are fitted with Selective Catalytic Reduction (SCR) active emissions control technology to regulate emissions. For higher mileage users, diesel cars make total sense, delivering low running costs and exceptional fuel economy figures. 

Q.How important are fleet sales for the Ceed Sportswagon?
Previous generations have always been essential in our plan for sustainable fleet and business growth and I am certain that the Ceed Sportswagon will continue that trend. Kia’s strategy in the business market in the UK has been to deliver sensible choices for business users where residual values contribute to excellent operating costs. Ceed Sportswagon delivers the technology, safety, reliability and appeal that the fleet market demands in a stylish, comfortable and satisfying package.

             FREQUENTLY ASKED QUESTIONS

            We've anticipated what you're likely to ask us

Q.Which engines are you forecasting to be the best sellers in the Ceed Sportswagon line-up?
The Ceed Sportswagon’s 1.4-litre T-GDi and 1.0-litre T-GDi petrol engines meet the needs of the majority of buyers. Combined, we expect the T-GDi petrol engines to account for the highest proportion of sales. Our new 1.6-litre ‘U3’ diesel engine will also account for a significant proportion of registrations, particularly for fleet customers looking to reduce total running costs.

Q.Are you looking to replace the three-door pro_cee’d?
Demand for traditional three-door hatchbacks is decreasing – there are no plans to introduce a three-door Ceed to the range at this time. The three-door pro_cee’d made up only a very small proportion of total Ceed sales – buyers favoured the five-door hatchback and Sportswagon. The ProCeed Shooting Brake serves as a replacement for the three-door pro_cee’d and offers stunning looks, great dynamism and a truly unique proposition in the medium car segment. 

Q.Will Kia consider launching a four-door saloon version of the Ceed?
            There are no plans at this time to offer a Ceed saloon in Europe. 

Q.Are there any plans for mild hybrid, plug-in hybrid or electric versions of the all-new Ceed?
We have the technology for a range of electrified powertrains and can confirm that the Ceed family will get our 48V mild-hybrid technology during 2019. Hybrid and plug-in hybrid powertrains are being considered for later in the Ceed’s life. We are evaluating electric powertrains for all of our future products, but we have no immediate plans for an electric Ceed at this time

Q         How long will the ‘First Edition’ be available for? Are the volumes limited, or is it on-sale for a set period of time?
            Traditionally the feature rich ‘First Edition’ models are on sale for approximately one year, while we assess the viability of launching a permanent addition to the model line-up.

Q         Which C-segment cars has Kia identified as the Ceed Sportswagon development benchmarks?
            The segment has a number of very strong contenders, with the Volkswagen Golf and Ford Focus the key benchmark models for the Ceed Sportswagon, particularly in terms of packaging and driving performance.

Q         Under the new WLTP emissions test, how will official CO2 emissions from the new Ceed Sportswagon compare to the old model?
As with the majority of other manufacturers, we expect official WLTP CO2 (converted back to NEDC 2.0) ratings to come in slightly higher than earlier models tested under NEDC conditions. However, we have introduced two new engines (1.4-litre T-GDi petrol and 1.6-litre ‘U3’ diesel) and made significant modifications to other engines.

Q         Does the new diesel engine require Diesel Exhaust Fluid (DEF) to meet emissions regulations? How often will buyers have to refill the Diesel Exhaust Fluid tank?
Like many of its rivals, the Ceed Sportswagon’s new diesel engine requires urea for its Selective Catalytic Reduction (SCR) emissions control system. The SCR system enables the Ceed Sportswagon to meet the latest Euro 6 emissions regulations – it is fully compliant with the 6d TEMP regulations. Depending on use, buyers will need to top-up the 12-litre tank after around 5,000 miles, though that varies from model to model. The car alerts the driver when the tank gets low and, if ignored, will eventually prevent the car from starting.

Ends

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson
Director of Corporate Communications

 E: skitson@kia.co.uk   
T: 01932 832075 M: 07795 011 936

Daniel Sayles
Press Relations Manager

E: dsayles@kia.co.uk  
T: 01932 832073 M: 07747 149 149

Sara Robinson     
Senior Press Officer

E: srobinson@kia.co.uk
T: 01932 832072 M: 07919 482 332

Moyosola Fujamade
Press Officer (events)

E: mfujamade@kia.co.uk  
T: 01932 832069 M: 07471 216 343

Lauren Martin
Press Officer (press fleet)

E: lmartin@kia.co.uk
T: 01932 832071  M: 07557 268 252

Melissa Lodge
Press Office Assistant

E: mlodge@kia.co.uk 
T: 01932 832079 M: 07795 011 475

 

Follow Kia on Twitter @KiaUKPR

Follow Kia at www.facebook.com/kiamotorsuk

Watch Kia at www.youtube.com/kiamotorsuk

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Ceed Sportswagon News

DESIGN VICTORY: KIA TRIUMPHS AGAIN AT THE IF AWARDS

Three is Kia’s lucky number once again. Following the launch of the all-new third-generation Kia Ceed, now on-sale across Europe in three different bodystyles, the three newcomers have each received an iF Award for design.

Feb 4, 2019
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OFFERS CONFIRMED FOR KIA’S FIVE NEW MODELS

Kia’s highly anticipated five new models – All-New Ceed, New Sportage, New Optima, New Optima Sportswagon and the soon to arrive All-New Ceed Sportswagon – go on sale on 1 August with a special additional launch offer – giving buyers who have taken a test drive, their first three scheduled services free of charge.

Aug 1, 2018
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