KIA CEED WINS ‘CAR OF THE YEAR’ 2019

Tuesday, 8 October 2019

  • Kia Ceed awarded Driving Instructor’s ‘Car of the Year’ 2019
  • Equipment, safety and affordable running costs make it a fitting learner car

Kia Motors (UK) Ltd is delighted to announce that the Kia Ceed has been awarded Driving Instructor’s ‘Car of the Year’ in the Intelligent Instructor Awards 2019.

The versatility of the Ceed makes it a perfect choice for driving instructors who look for a model that can function as both a mobile office and a training vehicle. Features such as the adjustable seats and steering wheel, alongside the good all-round view from the driving seat, allows the Ceed to match the requirements of different students.

David Motton, Editor of FirstCar and judge for the Intelligent Instructor Awards, commented: “It's well priced, well equipped, safe, and affordable to run. It's also roomy enough to make a practical car for an instructor, but easy to drive for a learner. It also gets extra credit in our scoring because it's available with a dash cam as an official accessory.”

Richard Dredge, Chief Road Tester at Intelligent Instructor, added: “I’m a massive fan of Kias. Indeed, the Ceed is now one of our favourite cars because its talents are so broad, and that’s why it’s definitely worth your attention.”

The third generation Ceed occupies a unique position in the Kia line-up, perceived by buyers as the most dynamic and sporty volume car to drive, while also being one of the most reliable, practical and recognisable. Advanced safety and driver assistance systems such as High Beam Assist, Lane Keeping Assist, Driver Attention Warning and Forward Collision Warning are valuable features for an instructor vehicle, all of which come as standard on the latest model.

Paul Philpott, President and CEO for Kia Motors (UK) Ltd, said: “We are thrilled that the Kia Ceed has been recognised with this award as it continues to be a popular choice with our customers. It is one of our more versatile models, demonstrated by the way it can accommodate for both learner and instructor. Our expansive range of Ceed models ensures that customers can tailor their model to match their needs.” 

Ends

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson
Director of Corporate Communications

E: skitson@kia.co.uk   
T: 01932 832 075 M: 07795 011 936

Daniel Sayles
Press Relations Manager

E: dsayles@kia.co.uk  
T: 01932 832 073 M: 07747 149 149

Sara Robinson     
Senior Press Officer

E: srobinson@kia.co.uk
T: 01932 832 072 M: 07919 482 332

Moyosola Fujamade
Press Officer (events)

E: mfujamade@kia.co.uk  
T: 01932 832 069 M: 07471 216 343

Lauren Martin
Press Officer (press fleet)

E: lmartin@kia.co.uk
T: 01932 832 071  M: 07557 268 252

Melissa Lodge
Press Office Assistant

E: mlodge@kia.co.uk
T: 01932 832 079 M: 07795 011 475

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